Article
Behavioural Targeting, Ecommerce • November 4, 2013
...a PC or laptop to complete their purchases. Email remarketing can play a pivotal role in tackling the issue of shopping basket abandonment. Businesses are able to respond in real-time...
Article
Brand Management, Consumer Behaviour • February 1, 2017
...here in enabling brands to continually improve services in real-time based on user interactions. The main challenge today is creating the intelligence within your online service to expose and integrate...
Press Release
...workflow creation and outreach, and real-time personalisation. On average, customers use Mapp to serve six channels in their cross-channel strategy, with this number expected to increase to 10 over the...
Job
...and taking ownership of paid search campaigns and making them real success stories (it’s what we do!). Genie Goals is a high-growth, high performance digital marketing agency specialising in...
Article
SEO • June 22, 2012
...that visitors want to stay. • If there’s nothing you can do to improve the bouncy pages and they are also really dull with little to distinguish them from each...
Article
Behavioural Targeting, Consumer Behaviour • February 3, 2021
...is something you have heard reiterated from us time and time again but what do we really mean and how can this be practically implemented within your business? For so...
Case Study
...by giving them greater control over their finances. Ian Hood, Head of Digital at Fidelity Worldwide Investment, said: “The app we have created with SapientNitro gives our customers real control...
Article
Digital Marketing, Recruitment • March 13, 2014
...costs which energy companies don’t really control – have been driving up bills. This comes at the same time that people have had their disposable incomes squeezed by the economy....
Article
Business, Usability • March 13, 2012
...in-depth insight, it is often based on a small sample size, and at significant financial cost. At the same time, there is an abundance of online data, sourced from real...
Case Study
Behavioural Targeting, Digital Marketing
...the best-suited candidates within each of our locations,” said Kevin Hough, Head of Resourcing, LV=. Digital Element’s NetAcuity Edge solution determine a user’s city/postcode location in real time, thereby enabling...
