Event
03 Nov, 2016
Digital B2B Roundtable 3 November 2016
...roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most...
745 search results for "Real-Time Bidding"
Article
Behavioural Targeting, Ecommerce • November 4, 2013
Turning Shopping Basket Abandoners into High-Value Purchasers
...a PC or laptop to complete their purchases. Email remarketing can play a pivotal role in tackling the issue of shopping basket abandonment. Businesses are able to respond in real-time...
Article
Brand Management, Consumer Behaviour • February 1, 2017
Building Brand Presence: Amazon Echo And Google Home
...here in enabling brands to continually improve services in real-time based on user interactions. The main challenge today is creating the intelligence within your online service to expose and integrate...
Press Release
Mapp Named a Strong Performer in Cross-Channel Campaign Management Report Q3 2021
...workflow creation and outreach, and real-time personalisation. On average, customers use Mapp to serve six channels in their cross-channel strategy, with this number expected to increase to 10 over the...
Job
Private: Account Manager (PPC Strategist)
...and taking ownership of paid search campaigns and making them real success stories (it’s what we do!). Genie Goals is a high-growth, high performance digital marketing agency specialising in...
Article
SEO • June 22, 2012
DIY SEO Healthcheck
...that visitors want to stay. • If there’s nothing you can do to improve the bouncy pages and they are also really dull with little to distinguish them from each...
Article
Behavioural Targeting, Consumer Behaviour • February 3, 2021
Do You Speak Your Audience’s Love Language?
...is something you have heard reiterated from us time and time again but what do we really mean and how can this be practically implemented within your business? For so...
Case Study
Fidelity Worldwide Investment
...by giving them greater control over their finances. Ian Hood, Head of Digital at Fidelity Worldwide Investment, said: “The app we have created with SapientNitro gives our customers real control...
Article
Digital Marketing, Recruitment • March 13, 2014
Q&A: Will Orr, Commercial Director at British Gas
...costs which energy companies don’t really control – have been driving up bills. This comes at the same time that people have had their disposable incomes squeezed by the economy....
Article
Business, Usability • March 13, 2012
Usability 2.0: Using Data to Drive Usability Findings
...in-depth insight, it is often based on a small sample size, and at significant financial cost. At the same time, there is an abundance of online data, sourced from real...