Article
Automation, Digital Marketing • November 18, 2020
...at the final stage of development – often resulting in last minute, costly, and time consuming fixes if issues did occur. In the past 20 years things have evolved significantly....
Article
B2B, Behavioural Targeting • November 19, 2020
...qualification process No salesperson wants to waste their time on a lead that will never convert. Yet, that’s the reality for many businesses because they’re not implementing a lead qualification...
Article
Budgets, Digital Marketing • July 30, 2020
...making sense, given the current context? Are you or your team spending too much time generating reports that nobody reads? Could you replace these reports with marketing dashboards that are...
Case Study
Automation, Content Management
...real-time data reported on untraceable channels such as PPC and social media, marketing can see where quality prospects are coming from. This has fostered the positive relationship between Telecity’s sales...
Article
Content Marketing, Customer Experience • May 9, 2017
...overall. And then Facebook came. Arguably, Stories owe their current popularity to their adoption by Facebook-owned Instagram, rather than Snapchat’s original success. In eight months’ time, Stories on Instagram surpassed...
Article
Content Marketing, Design & Build • November 11, 2015
...will often spend more time than necessary analysing the wrong metrics. Knowing how users spend time on your site is definitely important, but spending hours trying to reduce page load...
Article
CRM, Email Marketing • May 27, 2016
...a longer time. 5. Staged approach – get it live! Start with something simple, learn from it and build from there. Watch the full presentation here. Time Well Spent? How...
Article
• June 13, 2018...individual. That’s why the brands leading on experience are the ones building their tech stacks around rich customer data platforms (CDP). In order to communicate meaningfully, marketers need real time...
Article
SEO • January 20, 2017
...guided by popular search recommendations. Real Time Search (2009)– This update emerged in reaction to citizen journalism. Social media sites like Twitter and Facebook often claimed a lot of traffic...
Article
...site (down time) to how humans see your site (response time) and ultimately how search engines understand your site. The Impact Of Physical Location Physical server location has traditionally played...
