Case Study
Automation, Content Management
...real-time data reported on untraceable channels such as PPC and social media, marketing can see where quality prospects are coming from. This has fostered the positive relationship between Telecity’s sales...
Article
Content Marketing, Customer Experience • May 9, 2017
...overall. And then Facebook came. Arguably, Stories owe their current popularity to their adoption by Facebook-owned Instagram, rather than Snapchat’s original success. In eight months’ time, Stories on Instagram surpassed...
Article
Content Marketing, Design & Build • November 11, 2015
...will often spend more time than necessary analysing the wrong metrics. Knowing how users spend time on your site is definitely important, but spending hours trying to reduce page load...
Article
CRM, Email Marketing • May 27, 2016
...a longer time. 5. Staged approach – get it live! Start with something simple, learn from it and build from there. Watch the full presentation here. Time Well Spent? How...
Article
• June 13, 2018...individual. That’s why the brands leading on experience are the ones building their tech stacks around rich customer data platforms (CDP). In order to communicate meaningfully, marketers need real time...
Article
SEO • January 20, 2017
...guided by popular search recommendations. Real Time Search (2009)– This update emerged in reaction to citizen journalism. Social media sites like Twitter and Facebook often claimed a lot of traffic...
Article
...site (down time) to how humans see your site (response time) and ultimately how search engines understand your site. The Impact Of Physical Location Physical server location has traditionally played...
Article
AI, Automation • November 22, 2018
...of our biggest frustrations is the expectation that technology is a one-size-fits-all solution. More often than not, brands are sold the dream, only to later come to the realisation that...
Article
Behavioural Targeting, Brand Management • June 1, 2020
...fight against COVID-19. Demand for packaged goods is unprecedented. IRI has developed a real-time dashboard to outline the current supply-and-demand situation, like toilet paper, which continues to experience high levels...
Event
26 Nov, 2015
...questions regarding the conference. Taking place across two tracks, we’ll be hearing keynote presentations from brands including Reed.co.uk, Channel 4, Time Out, dotmailer, Papa John’s, Telefonica O2 UK and more....
