Article
Customer Experience, CX • October 20, 2020
...uses moment-of-open technology. Contextual personalisation incorporates real-time data that can change every time your subscriber opens the message, whether it’s to show changing weather conditions; in-email polls for profile building...
Article
Analytics, Behavioural Targeting • October 27, 2015
...create backstories and, most importantly, immerse your customers in the experience. Be topically relevant and timely. But, even if you’re going for ‘spontaneous’ real-time marketing, make sure you plan. Real-time...
Article
Behavioural Targeting, Consumer Behaviour • March 11, 2021
...forward. You knew who your audience was and where to find them, so you spent most of the time working on the messaging. At that time, in the UK there...
Article
Digital Marketing • November 24, 2017
It’s Black Friday week, the busiest time of the year, so what’s the latest from the digital marketing world? Here’s a round-up of the biggest stories from the last seven...
Article
Content Management, Design & Build • September 4, 2017
...number of examples noted by Google’s DoubleClick 53 per cent of visits to mobile sites are abandoned after three seconds Comparing five seconds to 19 seconds load time – 70...
Article
Affiliate Marketing, Community Management • April 4, 2017
...the service is before you build it, but this time we’ve done it at the same time. Then we have the developers and the technology team, in this case Acquia...
Case Study
...At Symantec, we have ‘cracked the code’ in developing a broad video marketing programme that drives real business impact. We produce 150 videos each quarter – up from only 20...
Article
UX • December 7, 2018
...surprise that I spend a lot of time both consciously and sub-consciously critiquing experiences I encounter in my everyday life. Doors that say ‘push’ when it has a pull handle,...
Article
Design & Build, Technology/Software • April 2, 2019
When your e-commerce platform is holding you back and you need more agility to release new features or when you are facing issues with peaks, it is time to think...
Article
Behavioural Targeting, Content Management • May 25, 2015
...video content: by 2018, according to Cisco, it will account for 79 per cent of consumer internet traffic. Kids aged between 11 and 15 now spend six times longer than...
