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AI, Digital Marketing • December 17, 2021
We’ve all heard that “robots are taking our jobs” – it’s something that’s been said for years. However, it’s time we changed that way of thinking. Now, let’s see technology...
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Digital Marketing • November 3, 2017
...• 47 per cent – Artificial Intelligence (AI) • 31 per cent – Big Data • 23 per cent – Omnichannel • 20 per cent – Real-time Marketing • 14...
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Content Marketing, CRM • February 25, 2021
...best possible outcome and return on investment (ROI), time after time. Bonus sales lead and opportunity management tips Here are some additional lead management tips to help you refine and...
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Coronavirus, Customer Experience • April 15, 2020
...disaster if you aren’t around to quell the unrest quickly. Demonstrate your excellent customer service with real-time reactions to issues that may arise. With huge numbers looking to social media...
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Coronavirus, Digital Marketing • April 20, 2020
...reputation that you have spent time building over the years! Today (even more than yesterday) is not the right time to clean up your bases. Segment, target active contacts only,...
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...as important as its products and services – up from 80 per cent in 2018. As a result, marketing leaders are leading initiatives on customer experience and advocacy. Real-time, emphatic...
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Digital Marketing, Marketing Automation • April 30, 2018
...efficiency across cross-functional processes, from data management and analytics, to real-time customer interaction. Marketers should collaborate with customer-facing colleagues from across the organisation to ensure AI marketing readiness. AI solutions...
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Content Marketing, Digital Marketing • June 2, 2015
...in my early days, and one that really helped shape my career and me as a marketer, was L’Oreal. I was brand manager there and my focus was to bring...
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CRM, Email Marketing • October 20, 2015
...example, rather than just looking at the average time spent on your site, look at things such as the range of time they’re spending there and whether or not they’re...
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• November 8, 2019...a brand’s website, from there the customer opts to call the brand’s contact centre. In this scenario, the agent who takes that call should have real-time information of the customer’s...
