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Coronavirus, Customer Experience • April 15, 2020
...disaster if you aren’t around to quell the unrest quickly. Demonstrate your excellent customer service with real-time reactions to issues that may arise. With huge numbers looking to social media...
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Coronavirus, Digital Marketing • April 20, 2020
...reputation that you have spent time building over the years! Today (even more than yesterday) is not the right time to clean up your bases. Segment, target active contacts only,...
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...as important as its products and services – up from 80 per cent in 2018. As a result, marketing leaders are leading initiatives on customer experience and advocacy. Real-time, emphatic...
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Digital Marketing, Marketing Automation • April 30, 2018
...efficiency across cross-functional processes, from data management and analytics, to real-time customer interaction. Marketers should collaborate with customer-facing colleagues from across the organisation to ensure AI marketing readiness. AI solutions...
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Content Marketing, Digital Marketing • June 2, 2015
...in my early days, and one that really helped shape my career and me as a marketer, was L’Oreal. I was brand manager there and my focus was to bring...
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CRM, Email Marketing • October 20, 2015
...example, rather than just looking at the average time spent on your site, look at things such as the range of time they’re spending there and whether or not they’re...
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• November 8, 2019...a brand’s website, from there the customer opts to call the brand’s contact centre. In this scenario, the agent who takes that call should have real-time information of the customer’s...
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Customer Experience, CX • October 20, 2020
...uses moment-of-open technology. Contextual personalisation incorporates real-time data that can change every time your subscriber opens the message, whether it’s to show changing weather conditions; in-email polls for profile building...
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Analytics, Behavioural Targeting • October 27, 2015
...create backstories and, most importantly, immerse your customers in the experience. Be topically relevant and timely. But, even if you’re going for ‘spontaneous’ real-time marketing, make sure you plan. Real-time...
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Behavioural Targeting, Consumer Behaviour • March 11, 2021
...forward. You knew who your audience was and where to find them, so you spent most of the time working on the messaging. At that time, in the UK there...
