Article
Digital Marketing • December 20, 2017
...if your company is huge and your head office is on an entirely different time zone, by 2018 it should move with the times and give fast-tracking to last-minute zeitgeisty...
Article
Automation, Behavioural Targeting • March 1, 2022
...than attempting to fix inconsistencies at various intervals, be sure to validate any information in real-time – ideally, as it is collected. A simple example would be to check that...
Article
Analytics, CRM • March 9, 2022
...year. Working with data that is inaccurate, muddy, or unclean can set you off on the wrong path. Here are the main ways poor data will cost your company time,...
Article
Brand Management, Campaign Management • August 3, 2020
...and re-focusing on an area we’ve all been spending a lot more time in: home. It’s now our chores, cooking, and family time that have a playlist, and the audio...
Article
Digital Marketing, Ecommerce • May 29, 2015
...week. The elephant got hold of LeBlanc’s GoPro, which was set on time lapse, and managed to capture the image of a lifetime. The story has received global press coverage,...
Article
Customer Experience, Customer Journey Mapping • October 31, 2018
...buyers said they expect companies to respond to and interact with them in real time. 75 per cent of business buyers expect companies to anticipate their needs and make relevant...
Article
Mobile, Mobile Apps • October 24, 2016
...in modern times. Most smartphone users can’t even remember a time before the app was available, and they’re often the first app downloaded after purchasing a new handset.While apps have...
Article
Automation, Digital Marketing • November 18, 2020
...at the final stage of development – often resulting in last minute, costly, and time consuming fixes if issues did occur. In the past 20 years things have evolved significantly....
Article
B2B, Behavioural Targeting • November 19, 2020
...qualification process No salesperson wants to waste their time on a lead that will never convert. Yet, that’s the reality for many businesses because they’re not implementing a lead qualification...
Article
Budgets, Digital Marketing • July 30, 2020
...making sense, given the current context? Are you or your team spending too much time generating reports that nobody reads? Could you replace these reports with marketing dashboards that are...
