Digital Marketing Conference 26 November 2015

Location: Jarvis Theatre

Discover the key takeaways from dotmailer’s annual email benchmarking report, 'Hitting the Mark'. With case studies from Odeon, FAIRFX, Oasis HR and Barbour, you’ll find out how these brands solved real-life problems using segmentation and automation. The presentation will send you away with new ideas that’ll help you grow your email lists, integrate social into your email programmes and drive engagement and conversion.

Location: Jarvis Theatre

The use of video in marketing continues to grow across all channels, not just social, and brands risk missing out on their chance to integrate video into their wider marketing programmes and own their video experience, especially on their own websites. Willem will give you tips and show best practice examples of how to create a complete strategy that allows you to own your video marketing and produce an unrivalled online experience.

Location: Wren Theatre

As social media settles down to become just another broadcast advertising channel, is it time to give up on the idea of brands creating social products to build their reputation? Pete says it's not and makes the case through the Twickets story and other case studies in which community spirit is the secret of success.

Location: Jarvis Theatre

Andy and Oliver will help to demystify digital transformation. They'll present clear advice on how organisations can focus on the four foundational pillars – people, process, platform and performance – to drive change and instil digital into their organisation’s DNA.

Location: Wren Theatre

Stephen and Jack will explain how to find content that isn’t performing, how to identify opportunities for new content and how to KPI the content that’s being created to fill the gaps. They'll also offer some tips for amplification and measuring the ROI of digital marketing efforts.

Location: Jarvis Theatre

A tech industry veteran takes the discussion of innovation and focuses it on content management - connecting the dots between past, present and future states.

Location: Wren Theatre

Seven minutes and 21 seconds of condensed insight: our speakers power through their points against the clock.

Danielle Woolley, Customer Success Manager at Adestra, runs trough 4 simple rules for designing better emails.

Location: Jarvis Theatre

Bruno Berthezene, Country Manager at Solocal Group UK, discusses how to sophisticate your local brand engagement.

Location: Wren Theatre

Nicola Green, Director of Communications & Reputation at Telefónica O2 UK, explains how to walk the virtual shopfloor.

Location: Jarvis Theatre

AXELOS, a joint venture company created by the Cabinet Office and Capita plc to run the Global Best Practice portfolio (including ITIL and PRINCE2), approached MMT Digital with a desire to enhance their customer engagement opportunities and increase customer lifetime values by investing more in digital. This presentation will focus on how MMT Digital helped AXELOS achieve their objectives by adopting a highly user-centric, agile and iterative process to deliver their new website, online community and new Continuous Professional Development platform.

Location: Jarvis Theatre

A number of brands have seen benefits when investing in being reactive across social, content and paid channels. Paul will examine where brands have got this right, where they've failed and explain how to stand out when being reactive.

Location: Wren Theatre

Alex will discuss how Stream:20 work with clients to use online marketing to drive offline sales. He’ll explain how this can be measured to understand the full impact of digital marketing and how to ensure it delivers ROI.

Location: Jarvis Theatre

The current web is pull-based, meaning we visit websites or download mobile applications. But the future is push-based, meaning the web will come to us. This shift represents 'The Big Reverse of the Web'. Steve will explain how to embrace the push-based web across sites, devices and things. He’ll discuss re-architecting digital strategy to build for the future of experience delivery, as well as personalisation and adapting to changing digital behaviours.

Location: Wren Theatre

Richard will explain how psychology and big data can amplify your marketing.

Location: Jarvis Theatre

Find out from Dan and Roman how Time Out has grown and adapted to meet the demands of a digital audience.

Location: Wren Theatre

Jenna will discuss British Library’s recent Magna Carta campaign. Quickly becoming their biggest campaign of 2015, Jenna will explain how British Library put email marketing at the campaign’s heart to achieve 20 per cent ahead of revenue targets and drive 100,000 visitors to the exhibition.

Location: Jarvis Theatre

Drawing on lessons from the past, Aaron will explore how personalisation technologies represent the best opportunity in decades to reshape the customer conversation, and ask why only a select few companies are seizing the day.

Location: Wren Theatre

Andy will share insights from the world of UX that you can start applying immediately to enhance your online marketing.

Location: Jarvis Theatre

What does programmatic really look like in a live campaign context? Peter will be joined by Ranila at NEST to explain what data and technology can do for you - and what they can’t. Find out how to deploy more effective offline campaigns through the use of real-time online data and technology.

Location: Wren Theatre

Described by UK media as a "phenomenon", Lost My Name has grown from a cool idea between friends to become the UK's best-selling picture book of 2014 with global sales of over 750,000. Discover how they found their marketing mojo and adapted as the company grew.

Location: Jarvis Theatre

The mobile games industry is tough, and many developers are struggling in a saturated marketplace. Some games, however, are bucking this trend, making staggering amounts of money and getting great reviews. So what’s their strategy, and how can mobile marketers learn from this? Mark will discuss the marketing tactics being used to turn the fortune of games around. Take away actionable insights to apply to your own mobile marketing plan.

Location: Wren Theatre

Hear how working with small businesses and start-ups allowed Standard Life to innovate, grow and better meet customers’ evolving needs.

Location: Wren Theatre

How do you translate a successful TV campaign into a direct response campaign across multiple channels? Mark will discuss reed.co.uk's innovative, cross-channel Love Mondays campaign.

Location: Wren Theatre

Kate will discuss the strategy behind Sport England’s massively successful This Girl Can campaign and explain the importance of an authentic voice.

Location: Jarvis Theatre

Martin will discuss a recent study conducted by Channel 4 and Cog Research which found that advertising on TV on-demand players outperforms YouTube for viewer engagement.

Location: Jarvis Theatre

Richard will explain how Paddy Power thinks about its audience and discuss the ways and means of engaging that audience in an increasingly mobile-centric world.

Location: Jarvis Theatre