23 Mar, 2017

Retailer Spotlight: Digital Marketing Roundtable 23 March 2017

Event Details

The Hospital Club, Covent Garden

Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which makes it increasingly competitive, difficult to navigate, and almost impossible to get cut through.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at this retailer focussed roundtable event.

Our expert speakers will each share practical insight on a specific challenge facing the retail industry, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration, Coffee, Pastries And Networking

Please arrive at The Hospital Club for 9am and ensure that you can attend for the full duration of the event.

09:30 - 09:40

Watch Your Back: This A.I. Writes Better Subject Lines Than You

It's no surprise that subject lines matter - that's clear. What if A.I. could write better subject lines than you? Forget what you thought you knew about email marketing - learn how modern, innovative tech is getting brands more opens, more clicks... and more conversions.

09:40 - 09:50

Six Vitally Important Elements You Need To Get Right In Order To Drive Real Value From Digital Marketing

Today, the gap between the top performing advertisers and everyone else is too big. If we're not in the top we're mostly down at the bottom. What can retailers do to achieve real growth, add real value and drive real incremental new business from digital marketing channels? Luca will discuss the 6 key-elements which work for top household names.

09:50 - 10:00

Maximising Your ROI By Personalising Your Facebook Marketing

Facebook advertising is gaining popularity, because it offers a great channel for you to reach your ideal customers in a marketplace of 1.6 billion people. But social media is a noisy place and if you want to stand out of the crowd, one proven solution is personalisation. James White will discuss how merchants can use personalisation to target users most similar to their current customer base, entice customers back with re-targeting measures, increase average order value and chances of conversion – all leading to a higher return on social marketing spend and happy customers.

10:10 - 10:20

Direct Response: It’s Time To Understand The Value Of Brand Advertising
Davina Dunlea

CEO & Co-Founder

Chalk Global

Driving an effective CPA or ROAS from Snapchat, or even a Digital Billboard? Footfall from mobile? Let’s not forget the basics of ad viewability across our favourite display platforms. Davina will talk you through the basics of running a multi-channel strategy that not only yields direct response uplift, but drives brand favourability.

10:20 - 10:30

Refreshment Break

10:30 - 12:30

Interactive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value.

12:30 - 13:30

Light Lunch And Networking

If you have any questions regarding the event please call 0207 870 3380.