Event
10 Mar, 2022
REGISTER HERE Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing...
Article
• January 7, 2019...what constitutes a good deal, before you start bidding on things. Often in programmatic you have to think counter-intuitively and creatively. He urges marketers to run their own race and...
Event
06 Jul, 2023
REGISTER HERE Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email, CRM, CRO, Content Marketing, Paid Social,...
Case Study
...for use in Performance Max and Search campaigns Campaign bidding strategies and conversion goals were aligned and the structures of campaigns were changed to provide campaigns with enough data to...
Article
Digital Marketing • June 15, 2018
...faces in public’. Lastly, Snapchat is introducing goal-based bidding conversions and allowing Pixel users to create campaigns around direct-response objectives such as purchases or sign-ups, helping advertisers to see an...
Article
AI, Automation • February 5, 2018
...up, AI offers the solution. Raj Balasundaram, Global Head of Solutions at Emarsys, has tackled the gap between the readiness of AI marketing solutions to execute real-time B2C marketing campaigns...
Article
Analytics, Behavioural Targeting • January 27, 2017
...or costs can spiral out of control. Users will bounce as soon as they realise they haven’t found what they’re looking for, and nobody wins.” And these struggles to maintain...
Article
Analytics, Behavioural Targeting • March 31, 2020
...organic perspective. As well as this, thinking about the paid realm of digital, if you have a competitor bidding on your brand terms this can be very damaging. Your brand...
Case Study
...for Genie Goals meant driving as much revenue as possible at a target cost of sale. Solution We created a bespoke technology-led approach to bidding on paid search for Amara....
Article
Customer Experience, Data • September 27, 2022
...just to spot trends or even make adjustments in real-time. Formula 1 uses masses of data, captured in real-time to make split-second judgements on tactics and changes during a race....
