Article
Digital Marketing, Email Marketing • December 7, 2015
...customer lifecycle. So, for instance, real-time abandoned basket data is extremely valuable immediately after abandonment, but decreases in value with time. The reason this shift in thought is occurring is...
Article
Social Media • July 7, 2015
...the digital world. We play out our lives through our digital connections, so being real and sociable is central to all we do. This does take time, however we feel...
Case Study
...really easy to create and share reports across the business – and that real-time access to information is great for productivity,” he says. Improving Sales Effectiveness NGTU’s sales process typically...
Article
Brand Management, Consumer Behaviour • March 10, 2017
...consumers? “It’s fascinating. People see it as a place where their real life stops for a period of time. And some people find that’s actually lovely, this point in time...
Article
AI, Analytics • October 17, 2017
...The real-time insight has a variety of valuable implications for the serving of consumer-centric campaigns. Being able to identify the optimum times to appear to a consumer, or indeed not...
Article
AI, Brand Management • July 13, 2026
...with uniform content and one way-communication with traditional media, with brand-centric narratives and employed reactive customer service. Live Brands on the other hand are dynamic, and work in real time,...
Article
B2B, Coronavirus • April 16, 2020
...we want to emphasise that now is not the time for panic. It’s a time for you to dig your heels in so that you can work on ways to...
Article
AI, Analytics • February 27, 2017
...create and distribute content in real time, which has really shifted the strategy from 12 months ago.” Says Heyes, also pointing out that content plans which don’t include real-time content...
Article
Brand Management, Campaign Management • April 8, 2020
Jody Osman, Managing Director at Upfront, explains how agencies can help their clients in these difficult times. No company can be blamed for being nervous at a time like this....
Article
Customer Experience, Data • August 10, 2018
Is your company still friends with Facebook? It could be time to ditch the social media giant. Unless you’ve been living under a rock, you will have heard about the...
