Article
Content Marketing, Customer Experience • June 29, 2017
In a world of instant gratification, one-click ordering, and next day delivery, it’s not often that consumers find themselves caught up in an advertising campaign that really makes them feel...
Case Study
Club Specific Fan Engagement Product With a team of sports fanatics, it was only a matter of time before we (Digital Marmalade) applied our puzzle/gaming digital experience to building a...
Article
Analytics, Behavioural Targeting • October 14, 2020
...thrive and emerge stronger post-pandemic. React to consumer mindset shifts in real-time A powerful consumer insights programme that returns high-quality results in real-time is vital for any business’ success. The...
Article
...concepts; they are actively transforming B2B sales, pricing, and customer engagement. From predictive analytics to real-time pricing models, AI is creating more efficient, personalised buyer experiences. 73% of B2B buyers...
Video
Article
Analytics, Consumer Behaviour • June 12, 2017
...to their needs in real-time. The technology exists to deliver personalised messages and experiences, so why are marketers failing to embrace contextual marketing? Failing To Disrupt According to research recently...
Press Release
...campaigns, and another for real-time customer data-driven campaigns. Now, with both features accessible within the “automations” part of the platform, marketers can respond to customer behaviour in real time much...
Case Study
Affiliate Marketing, Email Marketing
...targeted channels. Leads were de-duplicated in real time and delivered via a live feed to RSVP, a specialist outbound telemarketing call centre. Each supplier and channel was priced or targeted...
Article
Apps, Automation • August 3, 2021
...works to save the marketers time and not be relied upon for any part of the process. A delay module that can take into account times of day. A classic...
Article
Analytics, B2B • April 1, 2020
...for a long time, will most likely be susceptible to new brands and experiences. Use this time to be prepared for what is going to be an extremely competitive market...
