Case Study
Know Your Football
Club Specific Fan Engagement Product With a team of sports fanatics, it was only a matter of time before we (Digital Marmalade) applied our puzzle/gaming digital experience to building a...
743 search results for "Real-Time Bidding"
Article
Analytics, Behavioural Targeting • October 14, 2020
Why Investing in Consumer Insights and Market Research is Imperative to Success in Today’s Marketplace
...thrive and emerge stronger post-pandemic. React to consumer mindset shifts in real-time A powerful consumer insights programme that returns high-quality results in real-time is vital for any business’ success. The...
Article
The seismic shift in B2B Manufacturing: How to win
...concepts; they are actively transforming B2B sales, pricing, and customer engagement. From predictive analytics to real-time pricing models, AI is creating more efficient, personalised buyer experiences. 73% of B2B buyers...
Video
How luxury brands use real-time insights to drive their marketing strategy: a Creed case study.
Article
Business, Digital Marketing • May 12, 2015
Marketing in Motion
...time on site, higher conversion rates. If you’re in ecommerce you get a lower returns rate. This is a really big trend. Online video is coming together with automation, which...
Event
14 May, 2026
Spring Digital Marketing Summit 14 May 2026
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO, Content Marketing, Paid...
Article
Digital Marketing, Technology/Software • January 14, 2015
2015: The Future Becomes Reality
Rick Curtis, Chief Strategy Officer at Amaze, says 2015 is the year the future becomes reality. Amaze map out six trends that’ll reach critical mass this year. But the internet...
Article
Analytics, Consumer Behaviour • June 12, 2017
Why Marketers Should Embrace Contextual Marketing
...to their needs in real-time. The technology exists to deliver personalised messages and experiences, so why are marketers failing to embrace contextual marketing? Failing To Disrupt According to research recently...
Press Release
Emarsys Launches Mjor Updates to Omnichannel Customer Engagement Platform
...campaigns, and another for real-time customer data-driven campaigns. Now, with both features accessible within the “automations” part of the platform, marketers can respond to customer behaviour in real time much...
Article
Entertainment, Media • September 7, 2016
Is Virtual Reality Set to Change the Face of Marketing
...sci-fi for many years, but with headsets such as the Oculus Rift and the HTC Vive, virtual reality (VR) is more real now than it has ever been; and it’s...