Article
Content Management, User Generated Content • June 28, 2016
...creating really is great?” he explains. 8 Million Stories believes content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives...
Case Study
Affiliate Marketing, Email Marketing
...targeted channels. Leads were de-duplicated in real time and delivered via a live feed to RSVP, a specialist outbound telemarketing call centre. Each supplier and channel was priced or targeted...
Article
Apps, Automation • August 3, 2021
...works to save the marketers time and not be relied upon for any part of the process. A delay module that can take into account times of day. A classic...
Article
Analytics, B2B • April 1, 2020
...for a long time, will most likely be susceptible to new brands and experiences. Use this time to be prepared for what is going to be an extremely competitive market...
Article
Consumer Behaviour, Data • May 5, 2020
...mundane chore possible had been completed. The vast expanse of time yawned ahead. And that, combined with surprisingly good weather, prompted consumers to revisit a popular pre-COVID pastime: online shopping....
Article
• November 20, 2019...that include real-time pricing and inventory information. Using images to connect with consumers is starting to make a real difference in email marketing! 2. Personalise to Build Loyalty Sometimes marketers...
Article
Apps, Behavioural Targeting • May 14, 2018
...is practically in real time now. When I started working we had to write letters to communicate and there was three days in between writing a letter to someone and...
Case Study
Pancentric Digital worked with L’Oreal to launch the company’s new product Redken Radiant-10 The challenge To coincide with the launch of their new product Redken Radiant-10, L’Oreal required an equally...
Article
Content Management, Mobile • June 19, 2015
...a test and trial mode, although it’s difficult sometimes, of course. But we’re really trying to be as close to real time as possible, and that is how we think...
Article
• October 15, 2019...interactions, events, and behaviours in real-time to try and retain their market share. Despite the popularity of this reactive approach, it’s now becoming clear that it’s not consistent with listening...
