Event
20 Oct, 2016
...plenty of quality networking opportunities. Altogether, making your time out of the office efficient, relevant, and valuable. Join 200 delegates and a team of expert speakers as they examine current...
Article
Content Marketing, Mobile Apps • October 13, 2015
...addition influencers such as Clare Balding and TV presenter Helen Skelton were briefed, encouraging them to get behind the campaign. Real content for real people While video was at the...
Article
Automation, CRM • June 2, 2017
...dwell time was low or your bounce rate was high then your content hasn’t engaged your customer. This is where analytics and a good Content Strategist can really help to...
Article
Content Marketing, Customer Experience • October 13, 2017
...a process that requires so much time and creative energy, and Scantlebury reminds us that using that effectively is the answer to making content that your consumers really want to...
Article
Social, Social Media • June 13, 2017
...you have more time in which to do so. And if you can offer your audience really engaging video content, great, but I can’t see it completely replacing picture. It...
Article
Analytics • September 20, 2016
...like a disconnect nowadays. We all have our devices in our hands and expect near real-time response when we interact with brands. If you fill in a web contact form...
Article
AI, Transport • August 29, 2017
...wanted to make the information available in a really friendly way, in a space where customers are already spending a lot of their time.” Self-service is something TfL promotes more...
Article
Charities, Data • August 31, 2017
...really important to us as it’s familiar to the majority of people and allows them to read in their own time. Knowing just how useful email can be, we work...
Article
Behavioural Targeting, Data • August 4, 2020
...Then you can apply analytics in real-time, such as content and product recommendations, as well as send at the optimal time, trigger campaigns based on online behavioural data, or other...
Article
AI, Mobile • December 19, 2019
...potential to greatly reduce the time-to-market for optimisation, but by analysing data and putting meaningful optimisations to work in real-time, it also helps brands to understand what, when, and how...
