Event
14 Jul, 2016
Digital Marketing Conference 14 July 2016
...top agencies and tools Discover fresh growth opportunities for their brand Be inspired! So, let’s hope you don’t choose to stay in the office that day; you really will be...
743 search results for "Real-Time Bidding"
Article
Digital Marketing • July 26, 2016
Unilever Rides The Wave Of The Latest Marketing Trends
...think we can really start moving forward this agenda. Some people would say “great but is this selling products”. People will always ask if this is really selling products and...
Article
Data, Digital Marketing • January 15, 2019
Digital Marketing Can Be Exhausting: Explaining The Digital Data Exhaust
...less than a real-life manner. Sometimes if you’re treating it like a real-life conversation – a chat for example – it could spook a consumer or possibly be less effective....
Article
Digital Marketing, Financial • February 12, 2016
Digital Banking – This Time it’s Personal
There is now a real opportunity for banks to differentiate using digital personalisation to support the acquisition and retention of customers, says John Fleming, Marketing Director Webtrends EMEA. Customers are...
Article
AI, Digital Marketing • April 1, 2019
Travel & Leisure: Digital Marketing Spotlight March 2019 Roundup
...player really, really angry. Another misconception is that AI is trying to replicate intelligence or take your job, however these different variants of data and forms of AI are simply...
Article
How Personalisation Works: The Importance of Intent for Each Visitor
...visitors’ expectations. AI algorithms are especially powerful at crunching data in real-time and responding accordingly, providing a live view of your booking performance, revenue generation, and attribution to commercial goals....
Article
Design & Build, Digital Marketing • October 3, 2017
What Does It Take To Be Creative Today?
...tested with real customers in just five days, it’s also efficient, avoids time and energy being wasted on multiple pitches or solutions, eradicates miscommunication, and makes sure everyone feels fully...
Article
Analytics, Customer Experience • October 10, 2017
Digital Transformation: A Fresh Look At An Old Classic
...that will have real impact and real meaning, for how the customer experiences the business. How do you go about bringing siloes together? AW: We run stakeholder workshops that pull...
Article
SEO • February 29, 2016
Why Does SEO Take Time To Deliver?
...you. Whichever option you decide, it is important you realise that SEO campaigns can take a long time to deliver the results that you desire for your site. Although good...
Article
Digital Marketing, Ecommerce • March 11, 2022
Five Tactics to Recover Sales after New Strong Customer Authentication Rules in the UK
...to let time go by, it’s a pivotal time to ramp up your marketing and set your business apart from the competition. 2. Leverage first-party data that’s GDPR compliant To...