Article
Video • May 30, 2017
...that right) attracted 807,000 real-time viewers (and 11 million since). But as anyone who watched the 2017 Oscars knows, live streaming can go very, very, wrong. Should digital marketers risk...
Article
...their purchasing decisions. Consequently, disruptors have put customer obsession at the heart of their businesses, with businesses such as Slack developing their product based on constant, real-time customer feedback, and...
Article
Ecommerce • October 9, 2015
...to influence that in real-time is critical in order to optimise spend, so you need to be capturing real-time actionable insights. Analysing data will enable you to produce a cost-efficient...
Article
Community Management, Consumer Behaviour • October 24, 2017
...longer, and they’ll have a higher lifetime value. That’s the trust that you need to manage as a marketing team and really care for over time, so that you can...
Article
Augmented Reality, SEO • May 8, 2019
Augmented reality is becoming a pretty standard part of our everyday lives, especially where social media is concerned. If you’ve ever used a filter on Snapchat or played Pokémon Go...
Article
Educational & Vocational, Leisure • July 4, 2016
...London’s social content? If you look at a lot of advertising for museums, it’s an object against a plain background. We really don’t want to do that; we want to...
Event
05 Feb, 2026
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Case Study
Brand Management, Content Management
...to transform themselves into a wolf using augmented reality technology. Our approach We utilised all digital channels for the launch of Burger King’s new limited time offer, the lamb flatbread....
Article
• September 16, 2019I recently spoke at a Tonic event where the topic was “what is the reality of AI?” In order to understand the current reality of Artificial Intelligence (AI), it’s helpful...
Article
Business, Digital Marketing • October 30, 2015
...If you can answer ‘yes’ every time, it’s authentic.” In their book Authenticity in Culture, Self and Society, Phillip Vannini and J. Patrick Williams point to an abiding notion in...
