Winter Digital Marketing Summit 5 Feb 2026

Choose between two presentations tracks. Hear from expert speakers delivering insighful, practical and real world digital marketing solutions. In sync with the talks pre-arranged face to face meetings will be happening in the meeting zone. Talk to agencies and marketing solution companies to discuss your digital projects and requirements.

As acquisition gets harder, retention is becoming the most dependable source of performance. Emma shares a hands‑on, privacy‑safe approach to improving renewals and sharpening conversion — using what you already have. Discover how reminders, added‑value tests, AI‑enhanced planning and modelling techniques fit together to support stronger customer relationships and more predictable results. No gimmicks, no heavy discounts — just practical ideas you can use tomorrow.

In an era where content is limitless and attention is scarce, trust has become the most valuable asset in business. Bee explores how brand reputation has evolved from a marketing metric into a commercial growth engine. She shares how leaders can harness AI and content to scale credibility, cut through noise, and turn trust into tangible revenue. With real-world insights and practical frameworks, this session challenges leaders to rethink how reputation, authenticity, and strategy drive sustainable growth in 2026 and beyond.

AI and short form video have reshaped the content marketing landscape. Brands across the world are taking a deep breath and doing Tik Tok dances in a bid to get consumers attention. But what is this attention that we seek? how does it work? and what do we do with it when we get it? Jon explores the psychology of attention, the power of reward, and why community and human interaction remain key to brand growth.

In this talk Gareth will cut through the AI hype and look at how LLMs serve search results. How is SEO evolving now that it’s not just Google you need to consider? Discover what your brand needs to do to show up in ChatGPT and other AI tools.

The way people discover brands has transformed. Today’s audiences search across multiple platforms — from Google and social media to retail ecosystems and emerging AI tools. Discovery is now fragmented, fast-moving, and varies from market to market. So how can your brand not only keep up, but stay ahead? In this session, Charlotte will share techniques to help your brand show up where it matters most — capturing attention, driving engagement, and inspiring action.

For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

Choose between two presentations tracks. Hear from expert speakers delivering insighful, practical and real world digital marketing solutions. In sync with the talks pre-arranged face to face meetings will be happening in the meeting zone. Talk to agencies and marketing solution companies to discuss your digital projects and requirements.

In a world where media channels multiply, data multiplies, and consumer behaviour shifts overnight, marketing leaders must find ways to connect to customers. We’ll explore common mistakes made by brands and how to move to an integrated media strategy powered by personalisation of media strategy, assets and comms – establishing relationships that last beyond the checkout.

Anuradha will explore the strategic importance of reducing reliance on PPC advertising by expanding into alternative marketing channels. Leveraging content marketing, social media, email campaigns, SEO, and CRO and integrating these channels into the marketing strategy, ensuring long-term growth and resilience in an ever-changing digital landscape.

A practical approach to unifying digital marketing back to the business goals and market insights through working across depts, driving new ways of working and taking a test and learn approach.

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

This session challenges the long-standing misconception that CRM is simply the engine behind email automation. Instead, it reframes CRM as the critical connector between a brand’s promise and its customers, grounded in real human behaviour, organisational readiness, and value-led technology choices.

Alvin will explore how TikTok can align with your business goals, strengthen your brand’s connection with its audience, and deliver measurable results. Beyond engaging content, Alvin will discuss TikTok’s growing influence on SEO and how it can enhance your digital marketing strategy. Whether you’re new to TikTok or considering its potential, this session will equip you with the insights to harness its relevance, relatability, and ROI for your brand.

Search is shifting from keywords to conversations. Wesley explains how AI-powered search selects and surfaces content, and how brands should adapt their content to stay visible in the age of AI answers.

Choose between two presentations tracks. Hear from expert speakers delivering insighful, practical and real world digital marketing solutions. In sync with the talks pre-arranged face to face meetings will be happening in the meeting zone. Talk to agencies and marketing solution companies to discuss your digital projects and requirements.

Campaign measurement is becoming increasingly difficult to analyse in a privacy centric landscape. Add in multiple marketing channels at different stages of the consumer funnel, and the campaign data can be difficult, albeit impossible to decipher. Davina will walk you through the optimal data points to measure cross-channel efficiencies at all stages of the marketing funnel.

Email is still one of the most popular and most used channels for generating more retention and acquisition, whether you are a B2B marketer looking to get more MQLs or an e-commerce marketer aiming for more cart conversions and checkouts. It is the favourite way for people to receive marketing messages, and the perfect channel to share all kinds of content and keep them excited about what is new. It deserves a central place in your marketing - but only if you use tactics that actually work.

This talk delivers a practical perspective on working effectively with AI systems as genuine collaborators, moving beyond hype to real-world application. We’ll explore the distinct personalities and quirks of different AI models—understanding their strengths, acknowledging their limitations, and learning how to adapt your approach for exceptional outputs. You’ll discover proven techniques for framing problems and building productive relationships with these capable but occasionally frustrating digital colleagues

You will have heard a lot of theory today. Now, let’s cut to the chase. In a world of infinite digital channels, most Marketers struggle with one question: Where should I spend to get a real return? This panel will help to answer that question.