Article
Digital Marketing • May 24, 2013
Unravelling Big Data
...could be done to improve the website or campaign’s performance in real time. With our own analytics platform we’ve gone back to the drawing board to come up with a...
743 search results for "Real-Time Bidding"
Article
Behavioural Targeting, Brand Management • October 31, 2017
Evolving Design: The New Human Checklist
...major influence is the proliferation of real-time insight. Impatience is a defining characteristic of the current digital space, and the ‘now’ culture has left audiences better connected, and more demanding...
Article
Data • July 13, 2016
3 Videos That Prove Data’s Importance in Marketing
With such a saturated marketing industry, strategy and data driven insights are more important than ever. From using analytics to influence your future content to real-time data dictating social behaviour,...
Article
Brand Management, Community Management • March 23, 2017
When Social Goes Beyond: Q&A With Pete Ward, CEO, WAYN (Part of lastminute.com Group)
...guess what consumers or travellers are interested in and prepare that for them.” Continues Ward. “It’s actually more on the coalface where the real travellers are sharing real experiences, and...
Press Release
Selligent and Five9 Partner to Deliver Intelligent, Data-led Omnichannel Customer Journeys
...view of a customer’s buying history, unique preferences, and customer service needs. Doing so will significantly up-level customer satisfaction and long-term loyalty as customer needs are addressed in real-time. “Five9...
Article
Digital Marketing • December 15, 2015
Figaro Digital November 2015 Marketing Conference Round-up Pt II
...Real-time is best. You can back it up with push notifications and email, but people will be much more responsive to real-time messages in the application. We have rich data...
Press Release
Venue Manager and Mapp Create Partnership to Complete Omnichannel Journey for Clients
...Journey, to provide really granular customer insights from a first-party data-led perspective. This information is not only gathered but can be actioned in real-time to support a seamless journey for...
Article
Content Marketing, Digital Marketing • April 17, 2019
Green Fingers: Marketing Gardening To A New Generation
...a new and refreshingly approachable way, a surprising number of people were interested in bringing plants into their homes and offices for the first time. In fact, 50 per cent...
Article
AI, Digital Marketing • March 31, 2026
10 ways to win buyers before they ever reach your website: How to generate leads in an AI world
...of the easiest leads, not the most valuable. You need to feed back real outcomes such as pipeline progression, deal value and time to close. Without that, automation optimises towards...
Article
Data, Digital Marketing • May 23, 2013
Data Diary
...appropriate gate. Jumping on the flight, I get settled and take off for the real clouds. I know for the time being that I’m disconnected, but this will become limited...