Article
Behavioural Targeting, Brand Management • November 18, 2020
...ever to gather real-time insights — over time — as the market continues to evolve. COVID-19, economic concerns, and social issues have rapidly impacted the attitudes and behaviours of the...
Article
Analytics, Behavioural Targeting • January 10, 2017
Brands know more about their customers than ever before. With insights into everything, from how they like to shop to what time they leave the house in the morning, very...
Article
Beauty, Behavioural Targeting • August 10, 2020
...ahead. The time to find out came on 15 June, when physical shops opened their doors once more. Eight weeks in, here’s how multi-channel and eCommerce brands in different sectors...
Article
Brand Management, Campaign Management • May 18, 2020
...when we are all free to explore, visit, and enjoy life once again. First, realise consumers are having a difficult time Airlines, theme parks, hotels, and ground transportation are haemorrhaging...
Article
Digital Marketing, Ecommerce • September 21, 2018
...doorstep. Amazon and Google both worked out the cost of friction in this journey a few years ago: “[One] second of load time delay would cost $1.6 billion in sales...
Article
Behavioural Targeting, CMS • March 30, 2020
...Bypass dev queues and do what you can from your CMS Prioritising your activity in a busy dev queue can be difficult at the best of times. If dev time...
Article
Digital Marketing, Video • October 22, 2018
...engage. The Real Heroes of Video Marketing To ensure your content is working hard throughout your customers’ personalised journeys, Google’s HHH (Hero, Hub, Help) formula is really helpful. Hero Content...
Article
Content Management, Customer Experience • March 4, 2021
...now proven itself as an extremely powerful tool, and we see numerous companies significantly improve their results after having included it in their marketing. What is really remarkable about gamification...
Article
Brand Management, Consumer Behaviour • October 20, 2016
...really, really key. Going back to the empathy journey, right from the job ad to the training when you’re in a company. It can’t just be one side of the...
Article
Influencer Marketing • December 10, 2018
...much power do influencers really have? Influence Pays Paying influencers depends wholly on their following. A micro-influencer – who has 10,000 followers – is typically paid anywhere from £100-500 per...
