Article
Digital Marketing, Social Media • June 18, 2014
...that don’t stand for anything, consumers are going to ask why they should look at your video, or whatever it may be. Real-time marketing is one way to make that...
Article
Digital Marketing, Display Advertising • August 1, 2018
Since its inception, programmatic advertising has allowed brands to reach prospective customers in real time. The ad buying experience is now faster, cheaper and simpler for companies that run digital...
Article
Digital Marketing • August 1, 2016
...real life, you would always have some time to prepare, so give them 15 minutes, enough information and the ability to research. If you want to work out how they...
Article
Behavioural Targeting, Consumer Behaviour • March 16, 2021
...being realised for most businesses. In the future, customer intelligence and marketing analytics will be critical in providing precise, real-time customer insights to optimally use marketing budgets and score points...
Article
Behavioural Targeting, Consumer Behaviour • October 28, 2020
...per cent. 5. Countdown timers Speaking of real-time dynamic content, countdown timers are another nifty tactic to increase recipient engagement. Countdown timers increase urgency, build excitement, and reduce click to...
Case Study
...meant that Merlin Cycles needed to find a clean and simple online advertising solution to help them to achieve these goals. The strategy Programmatic buying (RTB) Sociomantic’s proprietary real-time bidder...
Article
Digital Marketing, Social Media • May 17, 2016
...immediate customer support and now they need to break their messages into pieces to provide a complete response. Real-time “The 140 character limits differentiate Twitter itself from other social media....
Article
Digital Marketing • May 15, 2015
...that exist between the glossy celebrity world and the real people that’d love a glimpse of it. Highly personal, real-time engagement and a chance to reach a whole new audience—that’s...
Article
Content Marketing, Digital Marketing • March 2, 2015
...delegates for a chat before the event to find out what they were hoping to get from the day… “I was really keen to attend a Figaro Digital seminar. I...
Article
Analytics, Brand Management • May 22, 2020
...experiences with your customers, but you can recreate these in a virtual environment, and invoke those same moments of personalised connection. Real connections, real time Offering a personalised connection means...
