Case Study
...and streamlined application processes, ensuring minimal friction. Real-Time Adjustments On results day, we implemented a “war room” approach. Our team collaborated with Westminster’s marketing team to monitor campaign performance minute...
Article
Affiliate Marketing • October 11, 2016
...consumer journey into “hundreds of real-time, intent-driven, micro-moments” according to Google’s Think With Google collections. “Each is a critical opportunity for brands to shape our decisions and preferences.” According to...
Article
Brand Management, Content Management • May 8, 2015
...implications this might have for marketers The future of social and search are looking more intertwined than ever as Google partner up with Twitter and get access to their real-time...
Article
AI, Consumer Behaviour • April 30, 2019
...that whilst also remaining compliant. What a real-time, AI-based analysis of audience mindset allows marketers and brands to do, is gain insight around a particular customer, or potential customer, at...
Article
Behavioural Targeting, Consumer Behaviour • June 1, 2021
...and strategy. 5. Can you deliver real-time and triggered messaging? Real-time is often the speed of the customer or, more accurately, delivering content at the right time for the customer....
Article
Digital Marketing, Email Marketing • January 15, 2019
...like real-time messaging, inbox interactivity, AI and machine learning. One session with a clever vendor at an email conference can have you signing up for a demo before you know...
Article
Digital Marketing, Video • October 22, 2018
...engage. The Real Heroes of Video Marketing To ensure your content is working hard throughout your customers’ personalised journeys, Google’s HHH (Hero, Hub, Help) formula is really helpful. Hero Content...
Article
Content Management, Customer Experience • March 4, 2021
...now proven itself as an extremely powerful tool, and we see numerous companies significantly improve their results after having included it in their marketing. What is really remarkable about gamification...
Article
Brand Management, Consumer Behaviour • October 20, 2016
...really, really key. Going back to the empathy journey, right from the job ad to the training when you’re in a company. It can’t just be one side of the...
Article
Influencer Marketing • December 10, 2018
...much power do influencers really have? Influence Pays Paying influencers depends wholly on their following. A micro-influencer – who has 10,000 followers – is typically paid anywhere from £100-500 per...
