Article
Data, Digital Marketing • May 23, 2013
Data Diary
...appropriate gate. Jumping on the flight, I get settled and take off for the real clouds. I know for the time being that I’m disconnected, but this will become limited...
745 search results for "Real-Time Bidding"
Case Study
University of Westminster – Increasing University Student Applications and Brand Visibility
...and streamlined application processes, ensuring minimal friction. Real-Time Adjustments On results day, we implemented a “war room” approach. Our team collaborated with Westminster’s marketing team to monitor campaign performance minute...
Article
Affiliate Marketing • October 11, 2016
Integrating With The Customer Ecosystem
...consumer journey into “hundreds of real-time, intent-driven, micro-moments” according to Google’s Think With Google collections. “Each is a critical opportunity for brands to shape our decisions and preferences.” According to...
Article
Brand Management, Content Management • May 8, 2015
Twitter is Coming to Google Search – What It Means for Business Marketing
...implications this might have for marketers The future of social and search are looking more intertwined than ever as Google partner up with Twitter and get access to their real-time...
Article
AI, Consumer Behaviour • April 30, 2019
Figaro Digital Marketing Summit Roundup 25 April 2019 (Part One)
...that whilst also remaining compliant. What a real-time, AI-based analysis of audience mindset allows marketers and brands to do, is gain insight around a particular customer, or potential customer, at...
Article
Behavioural Targeting, Consumer Behaviour • June 1, 2021
Five Things You Need to Ask Your MarTech Vendor About Customer Engagement
...and strategy. 5. Can you deliver real-time and triggered messaging? Real-time is often the speed of the customer or, more accurately, delivering content at the right time for the customer....
Article
Digital Marketing, Email Marketing • January 15, 2019
How To Improve Email Marketing Vendor Satisfaction
...like real-time messaging, inbox interactivity, AI and machine learning. One session with a clever vendor at an email conference can have you signing up for a demo before you know...
Case Study
Amstore reduces admin by 45 hours per month
...these details into the system every time they receive an enquiry. Marcelo explained, “The web-to-lead functionality is a real benefit for us. It saves at least 10-15 minutes of admin...
Article
Digital Marketing, Games • May 20, 2011
Game On
...I’m not going to predefine the time you can have on the console, but I’ll give you a budget of ten hours a week game-time, and you can stay up...
Article
Content Management, Content Marketing • August 19, 2021
What Apple’s New Mail Privacy Protection Means for Financial Services Marketers
...Apple Mail users may find their rate is already cached between send-time and open-time; moving this personalised customer experience from real-time to “recent-time”. However, we know that many financial services...