Summer Digital Marketing Summit 2 July 2026

Choose between two presentations tracks. Hear from expert speakers delivering insighful, practical and real world digital marketing solutions. In sync with the talks pre-arranged face to face meetings will be happening in the meeting zone. Talk to agencies and marketing solution companies to discuss your digital projects and requirements.

If you could only run a handful of automated campaigns and track a few key reports, what should they be? In this practical session, Simon will outline the most effective automated email programmes for B2B organisations and the CRM reports that help marketing and sales teams focus on what actually drives pipeline and revenue.

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Matt unpacks the three pillars for a successful brand transformation, drawn from his experience building global brands at places like Skyscanner, VICE, MLB, WarnerBros Discovery, Paramount (and others)

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There are many things which marketers take as set in stone, from the power of organic social to the need to be different and the importance of quarterly results. At yes, these things are indeed important ... But, maybe... In an ever changing world, some of the things we take for granted are not what they seem anymore. Jon takes five key tenants of modern marketing and asks if they really are as important as they once were ….and if not what has changed?

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In an era where content is limitless and attention is scarce, trust has become the most valuable asset in business. Bee explores how brand reputation has evolved from a marketing metric into a commercial growth engine. She shares how leaders can harness AI and content to scale credibility, cut through noise, and turn trust into tangible revenue.

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Search is changing fast. As AI transforms how people discover products, services and brands, visibility is no longer just about rankings, it's about recommendations. This session explores the shift from keywords to customer situations, why search is becoming increasingly personal, and what marketers can do to ensure their brand is understood, trusted and recommended by AI.

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Most marketing teams assume growth comes from adding more channels, more testing, and more campaigns. But what if the opposite is true? In this session, we’ll explore why fragmented spend obscures incrementality and slows scaling, and why consolidation is often the fastest path to sustainable, defensible growth.

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Cutting through the noise and using the latest data from Similarweb, Gareth will explain the difference between SEO and GEO in practical terms. Attend this talk if you want to understand the main things an in-house marketer needs to be on top of to appear more within ChatGPT and Claude results.

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Most AI conversations in marketing stop at the prompt: a clever output from a chat window. The real gains are happening one layer down, in the workflows quietly running across the revenue engine while everyone debates the strategy. In this session Dan walks through 9 AI workflows that are live in a B2B go to market motion today, spanning demand generation, RevOps, sales development, and data and analytics. No theory, no hype. For each one you'll see what it does, what it replaced, and its impact on pipeline, speed and cost.

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LinkedIn has gone through a serious transformation over the past few years and has now become a professional social media powerhouse, greatly impacted by the rise of the personal brand. This talk will explore the platform’s evolution, key areas of focus, and some top tips for helping you grow a personal brand to LinkedWIN this year and beyond.

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Every marketing team is now wrestling with the same decision: which capabilities to build and own, which to rent or borrow from an outside product, and which to leave alone until the time is right. It sounds straightforward. In practice, most get it wrong in both directions — rebuilding at cost what they could simply have rented, while handing away the very things that ought to set them apart.

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Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

Google isn't going anywhere, but the way people find information is changing. AI engines and zero-click experiences are creating new opportunities for brands. Using real-world AI visibility research and early ChatGPT advertising data, this session shares a first look at how AI engines are performing across engagement, conversion rates and CPCs.

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Gary will share 10 practical lessons from building modern travel content in a market where every brand is making more video. Drawing on work across Ocean Florida, Winged Boots, Ocean Beds and Ocean Holidays as a group, Gary will cover how to create content people actually want to watch, how to keep commercial storytelling human, and how AI agents are beginning to remove low-value production work so creative teams can focus on stronger ideas, sharper testing and better customer experiences.

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In a digital environment obsessed with trends, tools, and shortcuts, the real competitive advantage often comes from getting the basics right. This presentation will walk through the key foundations of a healthy online presence: digital strategy, brand positioning, buyer personas, web experience, performance marketing, content, and eCommerce optimization.

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This talk flips the script on eco-anxiety and shows how joy—not guilt—drives real change. We’ll explore “Sustainability 2.0,” where playful, sensory experiences (think edible cups, spoons and bowls) turn ordinary moments into memorable stories people love to share—no preaching, just participation. You’ll see how closing the “joy gap” rewires mindsets, fuels conscious consumerism, and boosts brand value—especially in an experience-hungry economy. Let’s replace doom-and-gloom with delight-and-doing.

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Choose between two presentations tracks. Hear from expert speakers delivering insighful, practical and real world digital marketing solutions. In sync with the talks pre-arranged face to face meetings will be happening in the meeting zone. Talk to agencies and marketing solution companies to discuss your digital projects and requirements.

For years, marketers have relied on open rates, generic nurture campaigns and arbitrary rules to decide when a contact is no longer engaged. The problem is that many of these practices no longer reflect how people buy, how inboxes work or how email performance should be measured. Simon will challenge some of the most common assumptions in email marketing.

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For two decades we've optimized for people typing queries into a box. That era is ending. Increasingly, the thing doing the searching is an AI agent: reading, comparing, and deciding on a user's behalf, often without a single human ever seeing a results page. This talk unpacks what that shift means for your SEO strategy.

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The customer journey has never been more complex. Buyers discover brands through AI, social media, communities, events, referrals, podcasts, search, email and countless other touchpoints - often long before they ever convert. Yet many organisations still rely on outdated attribution models that attempt to credit a single click or channel for success. In this session, Tom explores why traditional attribution is becoming less relevant, how leading organisations are adapting their measurement frameworks, and what marketers should focus on instead.

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Most transformations fail quietly. Not because the technology didn't work, or the data wasn't there — but because the culture wasn't ready to use either. After two decades leading people strategy inside global enterprises, Clare has seen the same pattern play out: executive dashboards full of insight, teams full of talent, and an operating culture that punishes the behaviours transformation actually depends on.

There’s a lot of (justified) excitement about agentic search and the shift towards AI search. Traditional SEO strategy will get you so far but the real key to building visibility across generative search now relies on building a successful brand. Justin will demonstrate how social proof is now critical not only to advertising but why incorporating social proof is the most important investment you can make to be more visible in generative search.

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Four senior marketers. Four very different businesses. One shared reality: limited resources, multiple stakeholders, and constant pressure to prove ROI. In this panel, marketing leaders will share what actually works when you're trying to deliver effective creative across functions, geographies, and competing priorities.