SureCloud is a private equity backed GRC software company, founded in London in 2006 and now growing fast. The revenue engine behind that growth is exactly what this talk is built on. PE backing means every pound and every tool has to earn its place, so Dan’s team has had to make AI deliver real return across the whole go to market motion, not just marketing. The 9 workflows in this session are the ones actually running in that engine today, moving pipeline while the budget gets scrutinised. If you’re being asked to do more with less and prove the return on AI, this is a look inside a B2B business doing exactly that.
People:
Daniel Spicer
Chief Marketing Officer
Dan leads the full marketing function across brand, demand generation, communications and product marketing. 18 years into a career in B2B and SaaS marketing, Dan is known for building marketing engines that turn belief into pipeline, and for getting AI out of the slide decks and into the day to day work that actually moves...