Case Study
ITS
...product categories, brands, and specific products at a very granular level. We also applied various bidding strategies, combined with location and ad scheduling targeting methods. Finally, we set up dynamic...
744 search results for "Real-Time Bidding"
Event
09 May, 2019
Paid Search, Display & SEO Seminar 9 May 2019
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Event
08 Aug, 2019
Paid Search, Display & SEO Seminar 8 August 2019
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Article
Digital Marketing • July 31, 2016
This Week in Digital – 29th July 2016
...the long-form versions will take over. In the meantime, it’s time to start A/B testing! Alongside Tuesday’s changes, it also announced the availability of device bidding and responsive display ads...
Article
Analytics, Digital Marketing • May 19, 2010
How to Pay Less for your PPC Leads or Sales
...(”Goldilocks Zone”). However, DO NOT: use “position preference” or Google’s automated bidding tools bid too low, as your positions and CTR’s will fall; affecting your quality scores. b) Click Through...
Article
AI, Analytics • March 29, 2017
Retailer Spotlight: It’s Not About Just Being There Anymore
...offering a great start. Purchase journey has become complicated and because of this, a company needs to invest on a complete branding strategy. Using intelligent bidding techniques, a brand can...
Case Study
University of Hertfordshire
The University of Hertfordshire wanted to use Google AdWords to attract more overseas students and asked Liberty to help. We changed keyword focus, rewrote adverts and used advanced bidding options...
Article
Automation, B2B • April 20, 2017
Battle Of The Results Page: Paid Search Secrets
...in social news feeds, pay per click can often be seen as a quick-win when it comes to generating website traffic. But with keyword bidding costs varying greatly depending on...
Company
Digital Marmalade
...that creates and manages all aspects of the digital puzzles across News UK’s publications, including the world-famous Times Crossword puzzle. We are twice finalists in the 2016 & 2017 Technology...
Company
Private: 7thingsmedia
7thingsmedia is a global, multi-award-winning digital media agency with a proven track record of delivering hugely impressive returns for clients such as Agent Provocateur, boohoo.com, French Connection, James Villa Holidays,...