Event
15 Nov, 2018
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Case Study
Display Advertising, Pay Per Click
...to Warehouse that they target a new audience as they’d only been buying retargeting ads for the previous two years and new site visitors were at an all-time low. Working...
Case Study
...product categories, brands, and specific products at a very granular level. We also applied various bidding strategies, combined with location and ad scheduling targeting methods. Finally, we set up dynamic...
Event
09 May, 2019
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Event
08 Aug, 2019
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Article
Digital Marketing • July 31, 2016
...the long-form versions will take over. In the meantime, it’s time to start A/B testing! Alongside Tuesday’s changes, it also announced the availability of device bidding and responsive display ads...
Article
Analytics, Digital Marketing • May 19, 2010
...(”Goldilocks Zone”). However, DO NOT: use “position preference” or Google’s automated bidding tools bid too low, as your positions and CTR’s will fall; affecting your quality scores. b) Click Through...
Article
AI, Analytics • March 29, 2017
...offering a great start. Purchase journey has become complicated and because of this, a company needs to invest on a complete branding strategy. Using intelligent bidding techniques, a brand can...
Case Study
The University of Hertfordshire wanted to use Google AdWords to attract more overseas students and asked Liberty to help. We changed keyword focus, rewrote adverts and used advanced bidding options...
Article
Automation, B2B • April 20, 2017
...in social news feeds, pay per click can often be seen as a quick-win when it comes to generating website traffic. But with keyword bidding costs varying greatly depending on...
