Article
Mobile, Pay Per Click • September 24, 2015
...consistent messaging to the consumer. The Costs and Benefits of Adding Real-time to Your Marketing Mix Adam Crisp – Strategy and Analysis Director, Zeta Interactive Real-time marketing can bring many...
Article
Analytics, Apps • April 3, 2017
...has enabled these sites to boost their traffic exponentially, while monitoring engagement in real-time, and optimising their response at the same time. By keeping a keen eye on the value...
Article
AI, Analytics • November 23, 2020
...deliver personalisation at scale with the Next-Best-Experience, the Next-Best-Journey, and incorporate the Next-Best-Content. Cheetah Real-Time Personalization Cheetah Real-Time Personalization enables marketers to capture real-time data events on web and mobile...
Article
Behavioural Targeting, Consumer Behaviour • February 18, 2021
...could be, worth at the expense of retaining customers. What is lifetime value? Simply put, customer lifetime value is a measurement of how valuable a customer is to your company...
Article
Customer Experience, Data • September 27, 2022
...just to spot trends or even make adjustments in real-time. Formula 1 uses masses of data, captured in real-time to make split-second judgements on tactics and changes during a race....
Article
Social Media • July 7, 2015
...the digital world. We play out our lives through our digital connections, so being real and sociable is central to all we do. This does take time, however we feel...
Case Study
...Networks (CSSs) were, for the first time, allowed to place their own ads as Google Shopping results. Google started running Shopping at a profit, taking a margin of spend (believed...
Event
10 Nov, 2016
At this session our team of industry experts will discuss the role of content, links, authority and provide tips and tactics you can implement right away. These events are free...
Company
We can tell you that we’re a performance based digital media agency, but that’s not what separates us from the herd – it’s not what makes us unique. We’ve combined...
Article
B2B, Campaign Management • April 6, 2020
Connecting with B2B audiences through digital marketing channels can be difficult at the best of times, and during COVID-19 it may prove extremely difficult for some B2B companies to keep...
