Case Study
Ann Summers
Ann Summers were looking to drive brand awareness online using new and innovative channels. Using paid search as a brand marketing tool – by bidding on high volume, topical keywords...
744 search results for "Real-Time Bidding"
Article
Pay Per Click • September 1, 2017
What is Programmatic Advertising? The Basics
...three types. These are: Real Time Bidding (RTB) – This allows advertisers to purchase impressions on an individual basis through multiple ad exchanges. Programmatic Direct/Guaranteed – With no auction process,...
Case Study
Content Marketing, Conversion Optimisation
Unlocking Search Innovation During Lockdown
...of using real-time business data To avoid wasting advertising spend on anyone that could no longer be served, we needed a true picture of the market. The goal for this...
Case Study
OFFICE Drives Incremental Sales at Scale with Personalised Display Ads
...worked with the following Sociomantic programmatic solutions to help drive incremental revenue Real-Time Bidding: Sociomantic’s proprietary bidder analyses real-time user profiles in combination with streams of shop, performance, and yield...
Article
Digital Marketing, Social Media • January 29, 2015
How Seamless Storytelling can Improve Cross-platform Engagement
...that could drive real association and loyalty down the line. Real-time or ‘reactive planning’: why is it a key focus for marketers? Real-time or ‘reactive planning’ frameworks were originally born...
Article
Analytics • September 5, 2016
This Just Got Personal: How To Convert Leads Into Revenue
...is that really the right optimisation? I would argue that most marketers don’t have the end-to-end line of sight. They don’t really see how many of these low CPLs turn...
Article
Social Media • July 19, 2013
Are You Listening?
...the year that brands become more personal. People like one-to-one conversations. People like to talk in real-time. People like to be part of shared cultural experiences. As real-time marketing grows...
Article
Mobile, Mobile Apps • June 13, 2012
In Depth: Richard Dennys at Qype
...our mobiles. “From there things like Real Time Buying and open auctioning can really take off. At the moment you can’t really set up a business like that because you...
Article
Behavioural Targeting, Consumer Behaviour • May 11, 2020
Planning Through a Pandemic: a Guide for Retailers
...and weeks have unfolded, there could only be a highly reactionary clamber by all brands, difficult decisions being made in real-time with the latest public health pronouncements. Decisions such as...
Article
Pay Per Click • June 27, 2016
3 Videos to Watch During Your Lunch Hour to Transform Your PPC Marketing
...your ad copy to suit. For example, for high CTR times, ‘buy it now’ calls to action are key. Whereas for more challenging times, when traffic is there but the...