Company
Platform161
Platform161 is Europe’s leading programmatic buying platform. Its modular technology is highly flexible, and can be easily customised to every use case, and every brand or agency that uses it....
744 search results for "Real-Time Bidding"
Article
• March 8, 2016Will Google’s Removal Of Right Side Adverts Affect Your Search Engine Marketing?
...this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for...
Press Release
Absolute Digital Media Nominated For Renowned UK Biddable Media Award
...of bidding strategies to produce lasting results for the charity. Absolute Digital Media reported that NCT saw a 52.80 per cent increase in course-related conversions and a 214 per cent...
Article
Digital Marketing • February 5, 2019
Figaro Digital Marketing Summit Roundup 31 January 2019 (Part One)
...digital products to deliver real business value. What we, as marketers, think of as modern content management systems (CMS) are really WCMS, explained by the Gartner Magic Quadrant (MQ) for...
Article
• August 11, 2022Figaro Digital Marketing Summit Roundup: 7 July 2022 (Part One)
...as Smart as You Think It Is Google is black-boxing everything in terms of performance, but the mechanisms are not always good. However, automated bidding allows us to control Google...
Case Study
Toucan Box
...significantly increase volume whilst at the same time reducing cost-per-acquisition. The Strategy We reviewed previous activity and advised the client that new Facebook creative would improve click-through and conversion rates....
Case Study
Splunk – Cutting costs and scaling results.
...bidding strategy to custom gated landing pages offering downloadable assets, allowing machine learning to prioritise the content most likely to generate MQL’s. Step 5: To minimise wasteful spending and reduce...
Case Study
Glenigan B2B Audience Targeting
...We knew that we needed to reach a B2B audience, and (where possible) limit exposure to consumer traffic. We took measures to analyse campaign performance by both time of day...
Event
15 Nov, 2018
Paid Search, Display & SEO: Seminar 15 November 2018
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Case Study
Display Advertising, Pay Per Click
Warehouse
...to Warehouse that they target a new audience as they’d only been buying retargeting ads for the previous two years and new site visitors were at an all-time low. Working...