08 Jun, 2017

Search Marketing Seminar 8 June 2017

Event Details

The Hospital Club, Covent Garden

As the consumer journey becomes ever more complex and conversion paths are stretched, it is imperative that marketers maximise the synergy of Paid Search and Paid Social. During this session, speakers will explore customer intent, the granularity of campaign control, deep reporting & analytics, as well as tips to integrate your paid search and social campaigns. This is an afternoon packed with value, enabling you to maximise your campaign budgets, balance the personal experience of social media with the practical experience of search engines, and generate more demand and brand awareness.

The agenda will be updated as further speakers are added.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

A Practical Guide To Ad Writing For Business Success

In the world of search, when users are super motivated and competition is fierce, it's tough to create stand-out and drive effectiveness. In this session, Stacy will give practical tips and advice on writing ads for your user not for Google, tell you it's okay to ignore quality score and give you real examples of how atom42 have driven success with this approach.

15:00

Paid Search, Paid Social And Video In Your Customer Lifecycle. Must And Mustn't...

Buckle your seatbelt: awarded top 5 international digital marketing influencer and lead of Google Award Winning Premier Partner agency. Luca Senatore of Genie Goals will take us on a journey into the strategies they build to grow online revenue for great global household brands.

15:30

Harnessing The Power Of DSA

Dynamic Search Ads are a great example of automation that drives performance 24/7 and allows advertisers to free-up time for other more important activities such as bidding and ad copy testing. In this session, you will learn more about DSA campaigns, why you should be using them and how to best optimise them.

16:00

Networking And Refreshment Break

17:00

Something For Nothing

In this Session, Fanny will outline how marketers can leverage data to achieve ROI in the context of digital transformation. In particular, she will be showing how Travelex achieved success through the implementation of a data lead marketing function created from scratch with very little resource.

17:30 - 19:00

Drinks & Networking
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