Article
Social Media • October 20, 2015
10 Lessons Learned From 10 Years in Social Media
...that it needs to address a specific problem or need. “Really focus in on that and ask if there’s a market for it.” 3. Do at least one thing really...
745 search results for "Real-Time Bidding"
Article
Analytics, Behavioural Targeting • August 11, 2011
Splinternet
...the biggest opportunity to date for brands to reach into the world of above-the-line targeting. You can find out who your potential customer is in real-time and connect with them...
Article
Analytics, B2B • October 19, 2020
Using Customer Insights to Generate Profitable and Valuable Sales Leads
...to go. It’s a really interesting time to be discussing customer lead generation, because things are changing quickly, especially in B2B marketing. The traditional formula for lead generation activities, where...
Article
Digital Marketing, Digital transformation • July 20, 2020
Five Challenges of Digital Transformation
Really Simple Systems discuss some of the challenges of digital transformation. It’s important to understand that when we talk about a full digital marketing transformation, it means much more than...
Article
Apps, Brand Management • February 26, 2020
The Subscription Economy (Part One)
...trying to build up that habit, trying to build up that engagement in that period of time, trying to really reinforce the value and get people hooked so that we...
Event
30 Oct, 2025
Autumn Digital Marketing Summit 30 Oct 2025
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO, Content Marketing, Paid...
Article
Content Marketing, Digital Marketing • July 7, 2015
Job’s a Good ’Un
...‘Love Mondays’ kicked off in 2007 and the messaging was immediately clear: use Reed.co.uk to help find a job you’ll enjoy. “The idea was really simple and positive,” Marketing Director...
Case Study
Europcar
...global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence, for its Optimize expertise and platform: a testing and targeting solution that uncovers the best...
Article
AI, Consumer Behaviour • May 9, 2018
Figaro Digital Marketing Summit Roundup (Part Two)
...to the consumers individual fluctuations in the same way that AI does. The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the...
Press Release
Jaywing Strengthens Client Service and Creative Team With Two Senior Appointments
...range of responsibilities across Jaywing’s offices in Sheffield, Leeds and Australia. “I’m really excited to be joining Jaywing – an agency with outstanding creative talent and a proven track record...