Case Study
HALO
...working made an immediate and real business difference.” IAN HENDERSON, CO-FOUNDER AND CMO, HALO A platform for real growth Our rapid fix, re-engineered and redesigned site, ready for roll out...
745 search results for "Real-Time Bidding"
Case Study
Award-Winning Travel Insurance Brand Staysure Launches Referral Marketing Programme
...is a marketing channel that works really well for insurance, and even better for one such as Staysure that already has such a loyal customer base. Really looking forward to...
Article
Digital Marketing • July 2, 2014
In-depth: Gill Whitehead at Channel 4
...that when that series comes back six months later, we can tell them. Essentially, this is really good customer services. We’re making it as easy as possible for people to...
Article
AI, Analytics • March 31, 2026
The ROI reckoning: why 2026 became the moment of truth for AI
...adoption, time felt elastic. Sixty-five per cent of 1,300 CEOs leading companies over $500 million expected it to take three to five years before seeing actual ROI — a comfortable...
Article
• July 24, 2018Figaro Digital Summer Marketing Conference Roundup (Part Two)
...to remember, Simon suggests, is that trust takes time to build – it takes various touchpoints to really connect with a customer and garner trust between them and your brand,...
Article
Digital Marketing • November 28, 2012
In-depth: Simon Kilby – Commercial Director, Absolute Radio
...Three hundred and fifty thousand of our users are regularly using those apps to listen each month, so that’s what’s driving the real usage. The idea is to try things,...
Article
Entertainment, Leisure • July 2, 2016
How Orange Is Achieving Its Euro 2016 Marketing Goals
...the action off the pitch really takes place. The objective of the partnership is to be as accessible as possible so that everyone can feel involved, whomever they are and...
Article
Behavioural Targeting, Consumer Behaviour • February 17, 2021
Are You Ready for the Core Google Algorithm Change, Core Web Vitals, Coming in May 2021?
...search community to take notice. When Google wants us to really take notice they say “we are including this update in our ranking factors”. They did this with Panda and...
Event
06 Dec, 2017
Digital Marketing Conference 6 December 2017
Join an audience of 350 senior marketers and up to 35 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day...
Article
Analytics, Customer Experience • June 21, 2017
Discover The Key Data-Driven Marketing Trends In 2017
...the preferences of organisations to different forms of live data feeds revealed. The survey covers popular combinations of real-time interactions, as organisations share their top five live data feeds. The...