Event
12 Jul, 2018
Digital Marketing Conference 12 July 2018
Join an audience of 350 senior marketers and up to 35 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day...
743 search results for "Real-Time Bidding"
Article
Consumer Behaviour, Data • October 19, 2018
Using Social Media As A PR Tool
...into key categories segmented by; Brand, Community and Persona – and is a great place to start when looking at where you should be spending your time as a marketer....
Article
Digital Marketing • March 2, 2021
Figaro Digital Digest: February 2021
...during these strangest of times. Google has also noted that the advanced notice means there is plenty of time for members to meet the new requirements. All partners holding a...
Article
Behavioural Targeting, Brand Management • December 6, 2016
Live Content: The Next Hurdle
...allowing users to log their experiences at brand-sponsored events in real-time, like the Superbowl or the Rio Olympics. For the digital generation, it’s no longer enough to share experiences after...
Article
Digital Marketing, Media • April 22, 2020
Make Better Video Calls
...is poor? Well no one wants a disappointed audience. Taking time to present yourself correctly will mean people are focused on your message, not on trying to see who you...
Article
Design & Build, Web build • December 12, 2022
The Power of Convention
...an extreme (and highly unlikely) example. But it goes to show how powerful convention is. Does the brake pedal really have to be to the left of the accelerator? Probably...
Article
Referral Marketing • December 7, 2018
Deconstructing Demographics: Referral By Sector
...can give them? The last time I ordered something from that brand it didn’t turn up on time, so I’m a bit frustrated. Those are the key things that stop...
Article
Social Media • October 20, 2015
10 Lessons Learned From 10 Years in Social Media
...that it needs to address a specific problem or need. “Really focus in on that and ask if there’s a market for it.” 3. Do at least one thing really...
Article
Analytics, Behavioural Targeting • August 11, 2011
Splinternet
...the biggest opportunity to date for brands to reach into the world of above-the-line targeting. You can find out who your potential customer is in real-time and connect with them...
Article
Analytics, B2B • October 19, 2020
Using Customer Insights to Generate Profitable and Valuable Sales Leads
...to go. It’s a really interesting time to be discussing customer lead generation, because things are changing quickly, especially in B2B marketing. The traditional formula for lead generation activities, where...