Article
Influencer Marketing, Social Media • July 4, 2019
As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring in Coca Cola adverts and doctors endorsing cigarettes (yes, really)....
Article
• June 11, 20261. 2016 was the last time social media felt genuinely social Gen Z and Gen Alpha are nostalgic for 2016 because it represents the last time social media felt genuinely...
Article
Digital Marketing, SEO • March 29, 2016
...and overall sales was profound. The savings in PPC alone halved the cost of acquisition.” Keeping it real-time Search agencies, of course, are nothing if they’re not adaptable. In the...
Event
12 Jul, 2018
Join an audience of 350 senior marketers and up to 35 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day...
Article
Consumer Behaviour, Data • October 19, 2018
...into key categories segmented by; Brand, Community and Persona – and is a great place to start when looking at where you should be spending your time as a marketer....
Article
Digital Marketing • March 2, 2021
...during these strangest of times. Google has also noted that the advanced notice means there is plenty of time for members to meet the new requirements. All partners holding a...
Article
Behavioural Targeting, Brand Management • December 6, 2016
...allowing users to log their experiences at brand-sponsored events in real-time, like the Superbowl or the Rio Olympics. For the digital generation, it’s no longer enough to share experiences after...
Article
Digital Marketing, Media • April 22, 2020
...is poor? Well no one wants a disappointed audience. Taking time to present yourself correctly will mean people are focused on your message, not on trying to see who you...
Article
Design & Build, Web build • December 12, 2022
...an extreme (and highly unlikely) example. But it goes to show how powerful convention is. Does the brake pedal really have to be to the left of the accelerator? Probably...
Article
Referral Marketing • December 7, 2018
...can give them? The last time I ordered something from that brand it didn’t turn up on time, so I’m a bit frustrated. Those are the key things that stop...
