Article
Digital Marketing • August 11, 2015
...in from an abundance of channels. But are we really listening to what the customer’s telling us? Tamta Gamezardashvili at Silverpop explains, “With every click, every opened email, every purchase...
Article
Retail, Social Media • February 16, 2015
...with effective targeting, has been really successful for us in terms of getting cut-through and reaching the right users at the times when they are most likely to engage. What...
Article
Analytics, Campaign Management • July 24, 2020
...tracking of reach, and engagement of marketing campaigns, while a few will know it’s useful for competitive analysis. And just a few, really shrewd marketers, will use it to gather...
Article
Behavioural Targeting, Business • April 10, 2013
...really a world we really live in anymore. “To pick up on Nigel’s point about interactivity – now when you’re out in the world with your mobile devices, that previously...
Article
Multi-Channel Marketing • March 23, 2011
Nigel Vaz, SapientNitro’s Managing Director and Malcolm Poynton, Chief Creative Officer tell Figaro Digital why creative innovation is born out of original business thinking Once upon a time, all agencies...
Article
Multi-Channel Marketing • June 23, 2015
...and see customers and prospects in real time. Don’t try to build everything yourself—draw on technology that is already available and integrate with other platforms. Finally, empower marketers to be...
Article
• March 20, 2015...feature here. We Live In The Moment (as long as we can share it afterwards) Remember that really cool photo you took during that once-in-a-lifetime thing that happened? You probably...
Event
21 Oct, 2021
Discover how to thrive in the rapidly evolving digital world at our Digital Marketing Summit, which finally returns to the Marriott Hotel this October. Join us for a jam-packed day...
Company
...to personalised website experiences and real-time conversations through channels like WhatsApp. For B2B organisations, our lead management system helps marketing and sales teams align around creating real opportunities via lead...
Article
Content Marketing, Engagement • September 8, 2017
...strategies: Build Real Connections With Your Fans Instagram users love to take a look behind the curtain and meet the real people behind brands. It adds a new dimension to...
