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Customer Experience, Digital Marketing • March 25, 2020
...now is how do we provide them with more value but obviously monetise it at the same time. We’ve recently launched premium offerings, and so that’s a way we’ve really...
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Consumer Behaviour, Customer Experience • June 21, 2017
...we are investing time in solutions that are needed. This gives us and our clients transparency right from the beginning of the journey, and means we can really grow to...
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Digital Marketing • July 24, 2015
...brands should have their own newsrooms. But, says Kath, with intelligence and foresight Twitter will serve just as well. Planned real-time messages in response to major sporting events can generate...
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Digital Marketing • August 11, 2015
...in from an abundance of channels. But are we really listening to what the customer’s telling us? Tamta Gamezardashvili at Silverpop explains, “With every click, every opened email, every purchase...
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Retail, Social Media • February 16, 2015
...with effective targeting, has been really successful for us in terms of getting cut-through and reaching the right users at the times when they are most likely to engage. What...
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Analytics, Campaign Management • July 24, 2020
...tracking of reach, and engagement of marketing campaigns, while a few will know it’s useful for competitive analysis. And just a few, really shrewd marketers, will use it to gather...
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Behavioural Targeting, Business • April 10, 2013
...really a world we really live in anymore. “To pick up on Nigel’s point about interactivity – now when you’re out in the world with your mobile devices, that previously...
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Multi-Channel Marketing • March 23, 2011
Nigel Vaz, SapientNitro’s Managing Director and Malcolm Poynton, Chief Creative Officer tell Figaro Digital why creative innovation is born out of original business thinking Once upon a time, all agencies...
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Multi-Channel Marketing • June 23, 2015
...and see customers and prospects in real time. Don’t try to build everything yourself—draw on technology that is already available and integrate with other platforms. Finally, empower marketers to be...
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• March 20, 2015...feature here. We Live In The Moment (as long as we can share it afterwards) Remember that really cool photo you took during that once-in-a-lifetime thing that happened? You probably...
