Autumn Digital Marketing Summit 30 Oct 2025

Marking effectiveness is not new, but it is becoming more popular than ever before. Names like Ritson, Byron, and Binet are flying round marking teams like never before. But how do you get up to speed on marketing effectiveness and what quick lessons can busy marketing professionals take from it?

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Imagine 2 customer journeys: Your potential customer does a Google search for a specific product you sell. It's exactly what they want, they're happy with the price and they buy it on their first visit. 100% conversion! Or your potential customer sees lots of your marketing messages across a range of channels over a long period of time. They visit your site multiple times, browsing products, understanding your USPs, reading your content, watching your videos. Which customer is more likely to come back and make a second and subsequent purchase? Janis will challenge you to think about how customers' acquisition experience impacts their retention.

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Great marketing isn’t about shouting louder, it’s about brand salience at the right moment. But what are those moments? This session is all about accessing those key buying triggers for any industry, and turning them into a creative platform for ideas. Whether you’re shaping a major brand campaign or a single tactical activation, the principle is the same: identify the moments that matter, own them, and build work that sticks in buyers’ minds when it counts most.

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The world is shifting faster than ever, as powerful trends reshape how we live, move, work, and play. Amidst this turbulence lies a rare window of opportunity: for businesses to design new product and brand experiences that truly set them apart. Andy will spotlight some of the most compelling opportunities emerging at the intersection of global trends, and share case studies and thought-starters showing how timeless design principles can help creative leaders navigate our changing world and create brand experiences that define the future.

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In this talk we will cut through the AI hype and look at how LLMs serve search results. How is SEO evolving now that it’s not just Google you need to consider? Discover what your brand needs to do to show up in ChatGPT and other AI tools.

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Dive deeper engagement and commercial impact. ABM is the latest kid on the block in B2B marketing and is fast replacing the spray and pray method. Just as in the retail world, buyers here expect relevance. Discover how ABM is becoming a winning strategy for most businesses and is poised to stay relevant for the foreseeable future. Find out what matters, how you can stay small, stay strategic, and make big wins!

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As SEO evolves faster than ever with AI integrations, search interface shifts, and algorithm/reporting updates like the recent impressions update in Google Search Console—the best results aren’t just through optimisation; they’re adaptation and anticipation. In this session, we’ll explore how keeping your ear to the ground on search trends, emerging technologies, and core updates can give you a competitive edge.

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The rise of AI is the single biggest shift in search in a decade. This session cuts through the noise to deliver what marketers need to know right now. I will cover the core changes driven by AI and SGE, analyse their effect on organic visibility, and provide a clear, actionable roadmap for adapting your strategy.

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Every digital interaction is a choice and the way you frame those choices shapes the outcome. This session explores the principles of choice architecture, showing how defaults, framing and ordering influence behaviour at scale. With examples from ecommerce and SaaS, you’ll learn practical ways to apply behavioural science to digital journeys, introduce high-impact nudges and increase conversions while building trust and loyalty at the same time.

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This talk delivers a practical perspective on working effectively with AI systems as genuine collaborators, moving beyond hype to real-world application. We’ll explore the distinct personalities and quirks of different AI models—understanding their strengths, acknowledging their limitations, and learning how to adapt your approach for exceptional outputs. You’ll discover proven techniques for framing problems and building productive relationships with these capable but occasionally frustrating digital colleagues.

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Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

Learn how Google's AI Overview changes search by providing instant AI-generated answers. We'll explore the evolving technology behind it and why Schema markup matters more than ever for helping AI understand your content and keeping you visible in search results.

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The journey of a disruptor brand: from a small footprint in UK foodservice to becoming number 2 in UK retail market worth over £10M in retail sales. An insight on rapidly scaling the ‘We Love Cake’ brand in UK retail and Foodservice. How the brand utilises paid digital, new product design and PR to gain deep distribution in the Free From bakery space of Uk retailers.

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Attention is the world’s most valuable commodity, but also the scarcest. With AI-generated filler flooding feeds and algorithms rewarding the lowest common denominator, audiences are overwhelmed and tuning out. This session explores how to break that cycle: creating content that cuts through the noise, earns genuine attention, and makes people seek you out, not scroll past.

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With more customers buying and selling second-hand than ever before, whether for economic or environmental reasons, this shift in behaviour shows no signs of slowing down - and requires new retail strategies. Zoe will cover why running takeback and resale is not as hard as you think it is, show how you can use circular retail to drive new customer growth, loyalty and lifetime value, and share how to make these programmes successful and profitable.

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Nicola will make the case for thinking integrated vs siloed when it comes to influencer engagement, she will share how to integrate influencer strategy with other functions including product, PR, paid media, content, UX and customer service. Using organisational models, processes, and tools that help alignment with examples of campaigns which have been enhanced by working cross functionally.

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This talk flips the script on eco-anxiety and shows how joy, not guilt, drives real change. We’ll explore “Sustainability 2.0,” where playful, sensory experiences (think edible cups, spoons and bowls) turn ordinary moments into memorable stories people love to share, no preaching, just participation. You’ll see how closing the “joy gap” rewires mindsets, fuels conscious consumerism, and boosts brand value, especially in an experience-hungry economy. Let’s replace doom-and-gloom with delight-and-doing.

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Forget everything you think you know about email. It’s not dead, it’s not “just a channel,” and it’s definitely not about open rates or subject line hacks. Email has evolved more in the last three years than in the last three decades. In this session, you’ll discover how to rethink email as a business-critical ecosystem - one that drives impact, revenue, trust, and customer experience. Expect myths to be challenged, assumptions overturned, and a new way of thinking that will change how you use email forever.

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The way people discover brands has transformed. Today’s audiences search across multiple platforms — from Google and social media to retail ecosystems and emerging AI tools. Discovery is now fragmented, fast-moving, and varies from market to market. So how can your brand not only keep up, but stay ahead? In this session, Charlotte will share techniques to help your brand show up where it matters most — capturing attention, driving engagement, and inspiring action.

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This session will be a rapid fire run through of Jon's favourite tools that will not only make your marketing more effective, but save you time and make your B2B marketing life easier.

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Email is still one of the most popular and most-used channels for generating more retention and acquisition. At the scale of the average email list, small tweaks can have a huge impact. Richard will share 10 tests the Spotler marketing team ran on their own emails, and the impact each test had on the campaigns’ success.

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You will have heard a lot of theory today. Now, let’s cut to the chase. In a world of infinite digital channels, most Marketers struggle with one question: Where should I spend to get a real return? This panel will help to answer that question.

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