Case Study
ITS
...product categories, brands, and specific products at a very granular level. We also applied various bidding strategies, combined with location and ad scheduling targeting methods. Finally, we set up dynamic...
738 search results for "Real-Time Bidding"
Event
08 Jun, 2017
Search Marketing Seminar 8 June 2017
As the consumer journey becomes ever more complex and conversion paths are stretched, it is imperative that marketers maximise the synergy of Paid Search and Paid Social. During this session,...
Case Study
Onefinestay – 113% Increase in Bookings
...for use in Performance Max and Search campaigns Campaign bidding strategies and conversion goals were aligned and the structures of campaigns were changed to provide campaigns with enough data to...
Case Study
Splunk – Cutting costs and scaling results.
...bidding strategy to custom gated landing pages offering downloadable assets, allowing machine learning to prioritise the content most likely to generate MQL’s. Step 5: To minimise wasteful spending and reduce...
Company
Platform161
Platform161 is Europe’s leading programmatic buying platform. Its modular technology is highly flexible, and can be easily customised to every use case, and every brand or agency that uses it....
Company
Unique Digital
We can tell you that we’re a performance based digital media agency, but that’s not what separates us from the herd – it’s not what makes us unique. We’ve combined...
Event
06 Jul, 2023
Digital Marketing Summit 6 July 2023
REGISTER HERE Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email, CRM, CRO, Content Marketing, Paid Social,...
Event
10 Mar, 2022
Retail & Ecommerce: Digital Marketing Spotlight 10 March 2022
REGISTER HERE Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing...
Event
08 Aug, 2019
Paid Search, Display & SEO Seminar 8 August 2019
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Event
09 May, 2019
Paid Search, Display & SEO Seminar 9 May 2019
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...