Case Study
Splunk – Cutting costs and scaling results.
...allocate resources to key areas that were performing strongly. This gave us the ability to scale based on performance. Step 4: Rather than using regular gates assets, we assigned the...
895 search results for "Pay Per Click"
Article
Customer Experience, Data • September 27, 2022
The Importance of Data
...being in place. In my view, perhaps controversially, is that a number of those indicating that they have a data strategy in place perhaps don’t really understand the real data...
Event
05 Feb, 2026
Winter Digital Marketing Summit 5 Feb 2026
...Social, Data, Performance Marketing, Web Build, eCommerce, and more. The summit is a great day out for marketers looking for solutions to their digital projects and challenges. In sync with...
Case Study
Digital Marketing, Display Advertising
Heathrow – Multichannel Launch
...103 per cent versus the same period in 2011. Requests to reserve retail goods were up 188 per cent year-on-year, reservations up 97 per cent, collections up 96 per cent,...
Case Study
Behavioural Targeting, Digital Marketing
Topman: We Know What You Want
...focussed the campaign on segmenting our customer base to offer personal advice. Our angle was to appeal to customers to take a personality quiz, to which an algorithm was applied,...
Article
Analytics, Brand Management • March 14, 2017
Customer Consistency: Retail Roundtable Teaser
...higher. So how can retailers ensure a synchronous, two-way relationship with the hyper-connected consumer? James White, eCommerce consultant, Nosto, believes that identifying and targeting individuals is key: “By ensuring content...
Article
Mobile • January 24, 2014
The Mobile Imperative
Amaze have released a new whitepaper, ‘The Mobile Imperative – Putting Mobile at the Heart of the Customer Experience’. The whitepaper highlights how smart businesses can capitalise on the opportunities...
Article
Business, Digital Marketing • August 2, 2016
Why August is such a critical time for Business Development.
With decision makers on summer holidays and difficult to reach, August can often be perceived as a write off for Business Development. Many fall into the trap of not maximizing...
Article
Pay Per Click, Search • August 22, 2017
The Way We Search: Seminar Roundup
...your mobile site and utilise various tools, such as Google’s micro-moments. About ten per cent of the population browse on the internet via mobile, and 90 per cent of people...
Person
Carl Hutchinson
Carl has been with in the performance marketing industry for 16 years working on brands such as Argos, Joules, Three and Wickes, covering most disciplines across performance marketing during that...