Article
AI, Automation • April 25, 2018
...whether it is worth it for your brand to focus on SEO. Read more here. The Future Of Personalisation Personalisation combined with marketing automation technologies can be a powerful tool...
Article
Email Marketing • July 20, 2016
...isn’t content personalised to the segment… it’s content personalised to them’ – something that, with data, is easier than you may think. Watch Dela’s full video presentation here. Personalising Your...
Case Study
...allocate resources to key areas that were performing strongly. This gave us the ability to scale based on performance. Step 4: Rather than using regular gates assets, we assigned the...
Article
Customer Experience, Data • September 27, 2022
...being in place. In my view, perhaps controversially, is that a number of those indicating that they have a data strategy in place perhaps don’t really understand the real data...
Event
05 Feb, 2026
...Social, Data, Performance Marketing, Web Build, eCommerce, and more. The summit is a great day out for marketers looking for solutions to their digital projects and challenges. In sync with...
Case Study
Digital Marketing, Display Advertising
...103 per cent versus the same period in 2011. Requests to reserve retail goods were up 188 per cent year-on-year, reservations up 97 per cent, collections up 96 per cent,...
Case Study
Behavioural Targeting, Digital Marketing
...focussed the campaign on segmenting our customer base to offer personal advice. Our angle was to appeal to customers to take a personality quiz, to which an algorithm was applied,...
Article
Analytics, Brand Management • March 14, 2017
...higher. So how can retailers ensure a synchronous, two-way relationship with the hyper-connected consumer? James White, eCommerce consultant, Nosto, believes that identifying and targeting individuals is key: “By ensuring content...
Article
Mobile • January 24, 2014
Amaze have released a new whitepaper, ‘The Mobile Imperative – Putting Mobile at the Heart of the Customer Experience’. The whitepaper highlights how smart businesses can capitalise on the opportunities...
Article
Business, Digital Marketing • August 2, 2016
With decision makers on summer holidays and difficult to reach, August can often be perceived as a write off for Business Development. Many fall into the trap of not maximizing...
