Article
Digital Marketing • June 25, 2020
...per cent more per transaction. Increased revenue – On average, businesses lose 20 per cent of their customers every year. US companies lose $136.8 billion per year due to avoidable...
Case Study
...the same period in 2013. • PPC traffic for the period increased by 121 per cent year on year • Revenue improved by a huge 317 per cent in the...
Article
AI, Display Advertising • May 14, 2019
...metrics, performance and predictive, which sit on opposite ends of the scale. Revenue is one of the best ways of measuring performance and can be tracked by conversion rates. CTR,...
Case Study
Affiliate Marketing, Email Marketing
Time Inc. tasked Tomorrow TTH with delivering a new magazine subscription campaign targeted at new subscribers. The project exceeded cost-per-subscription cost-per-lead targets significantly. Tomorrow TTH discuss the work The Challenge...
Case Study
...during the campaign period Earned media from Rolling Stone, New York Post, Perez Hilton — not paid mentions but newsworthy cultural commentary The earned media is the proof that speed...
Article
Ecommerce, Publishing • March 23, 2016
...lighting and textiles to travel accessories and personal electronics. Still in its first year, Wallpaper is yet to publish how successful their online store has been, but their growing brand...
Article
...whether that is through email personalisation, digital advertising or targeted suggestions, consumers are not concerned about being marketed to by AI, as long as the content is personalised. The same...
Article
AI, Digital Marketing • November 14, 2017
...to keep up-to-date with the speed and size and complexity of personalised customer engagement across multiple channels. Engaging with individual customers through personalised messages has been shown to be most...
Article
AI, Automation • April 25, 2018
...whether it is worth it for your brand to focus on SEO. Read more here. The Future Of Personalisation Personalisation combined with marketing automation technologies can be a powerful tool...
Article
Email Marketing • July 20, 2016
...isn’t content personalised to the segment… it’s content personalised to them’ – something that, with data, is easier than you may think. Watch Dela’s full video presentation here. Personalising Your...
