Article
Attribution Modelling, D2C • July 13, 2021
...you. The problem is that there usually isn’t any one person or even a team who can do all this. Look at your own digital marketing team/person and ask yourself...
Case Study
Design & Build, Digital Marketing
...it clear which choice we want the user to make. The results We smashed our target, increasing conversion rates by 33 per cent and basket value by 7.5 per cent....
Article
Behavioural Targeting, Consumer Behaviour • July 19, 2021
...2011, 35 per cent of its revenue came from print advertising, and just 8.2 per cent from digital. In 2025, this is predicted to be 4.3 per cent and 12.3...
Case Study
Customer Journey Mapping, Mobile
...better resonance with the target audience. This has resulted in: a 31 per cent increase in UK users 23 per cent more new users lowered bounce rate to 25 per...
Event
15 Feb, 2018
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
