Event
03 Aug, 2017
...for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve...
Article
Augmented Reality, Behavioural Targeting • February 11, 2021
...exception. With countries locked down and stores closed, eCommerce adoption accelerated at rapid rates. In fact, eCommerce accounted for 30.9 per cent of all UK retail sales in 2020—a milestone...
Article
• March 8, 2016...highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Mobile search At present, there are no plans in...
Article
Digital Marketing • November 29, 2016
...their device and steals sensitive information such as passwords and banking details. The message appears as a downloadable photo, but those who click on it are automatically redirected to a...
Press Release
...of bidding strategies to produce lasting results for the charity. Absolute Digital Media reported that NCT saw a 52.80 per cent increase in course-related conversions and a 214 per cent...
Article
Analytics, Behavioural Targeting • February 15, 2021
...commoditisation and devaluation of points-based programmes. Many retailers have reduced the cash value of their points (eg, from one per cent of the transaction amount to 0.5 per cent or...
Article
Customer Experience • July 5, 2016
...understand that consumer and are keen to offer value in a personal way. People understand personalisation intuitively, we do it every day in our relationships. If a technology platform allows...
Article
...face “25 per cent off today” or “Buy one get one free!” It’s a bit of a surprise to you as everybody is talking about the most exciting holiday they’ve...
Case Study
Analytics, Behavioural Targeting
...below 1 per cent. The advanced features of the triggered email program boosted open rates from 24 per cent to 51 per cent (over single sends), CTR from 5 per...
Article
AI, Digital Marketing • December 17, 2021
...intelligence for email marketing that asks the questions: What happened the last time you sent an email? Did users open and click through or hit delete? How often do you...
