03 Aug, 2017

Email Marketing & CRM Seminar 3 August 2017

Event Details

The Hospital Club. Covent Garden

Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve cut-through and drive significant ROI.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Illuminating The Secrets Of Dark Patterns, And How They Can Negatively Affect Your Brand

Dark patterns are one of the ways in which designers and/or copywriters attempt to confuse the user by making an action as difficult as possible. This is almost always driven by the brand valuing short-term business goals over long-term goals, which can be gained by delivering a great customer experience and delivering what the user wants. Whilst some brands use these methods intentionally, others are using dark patterns unknowingly, simply following the ‘trending’ marketing/UI tactics. Discover the transparent practices which will ultimately enhance both your long and short-term conversion goals.

15:00

Driving Customer Brand Engagement: What Role Does Email Play?

Learn how implementing email strategies focussed on customer-centric dynamic content can deliver long-term impact. Examples from Naked Wines, Fenwick and Serious Sport will arm you with the right tools and ideas to deliver hyper-personalised, time sensitive and on-brand communications.

15:30

Networking And Refreshment Break

16:00

AI: Is It #FakeNews... Or #FlippinAwesome?

AI is all over the news these days. “It’s gonna take all your jobs,” some say. “It’s over-hyped,” say others. In this presentation, we will NOT cover off all those big philosophical, sociological questions. Instead, we’ll look at how email marketers can use AI to get more opens, clicks, conversions, generate more revenue… and get promoted.

16:30

Email Marketing Automation: What’s All The Fuss About?

Automation is a difficult trick for brands to master as there are significant barriers that marketers have to overcome. But there’s certain elements of your email marketing activity that, when automated, can see you reap the benefits with your recipients. David discusses practical tips and tricks for successful email automation alongside our customer Sports Alliance, with real-life examples from top brands.

17:00 - 18:30

Drinks And Networking
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