Article
Digital Marketing, SEO • July 16, 2019
...tags. The main keywords should be somewhere in the title, as well as the title itself enticing clicks and interest. YouTube and other video platforms get the majority of traffic...
Article
Data, Digital Marketing • April 10, 2018
...let that side-track you from the value of going back to basics. Though I’d be the first one to acknowledge the importance of a DMP or a full-blown personalisation campaign...
Case Study
Behavioural Targeting, Consulting
...broad audience to be reached. Press activity ran in the Evening Standard and Metro, capturing the key London commuter audience, morning and evening, giving Addison Lee 18 per cent share...
Article
Digital Marketing • October 22, 2013
...on Britain’s high streets. Until comparatively recently, says Boddice, the brand relied on cinema-goers completing a paper slip which contained an email address and other basic information. “We stopped doing...
Person
Tech founder turned enterprise architect. 15+ years building production systems at DoubleClick, Daily Mail, Collective, Ebiquity. Jason doesn’t recommend technology — he builds it. S42 Labs exists because he wanted...
Case Study
...wintery, cosy, Christmassy mood. 41 per cent of total clicks came from the ‘free delivery’ code image above the fold and the Conversion Tracking feature in MessageFocus reported a total...
Article
AI • April 12, 2018
...78 per cent in just the two short years between 2014 and 2016. An impressive feat, to say the least. But How Relevant Is It, Really? For measuring human intelligence,...
Article
• July 17, 2018...inboxes are looking for can revolutionise your deliver, open, and click through rates. Especially when, in the last 18 months, between 48-58 per cent of emails were registered as spam....
Article
AI, Behavioural Targeting • July 17, 2019
...Their aim was to reduce their CPA by over 50 per cent, from £80 to £30. Alongside this, Mike’s personal goal was to connect the top down strategy with the...
Case Study
Digital Marketing, Social Media
...for Sneakerpdia, per se. What there was, was a client who had a longstanding engagement with their audience through having a traditional broadcast media deal with MTV, where they’d run...
