Article
SEO • June 22, 2012
DIY SEO Healthcheck
...sites then they will appear higher on Google results pages for both personalised results (influenced by a searcher and their friends like) and non-personalised result. Use a simple tool like...
896 search results for "Pay Per Click"
Article
AI Probably Won’t Be Your New Robot Colleague (Sorry)
...if the subject line is good in the first place, it then amplifies that. Emojis themselves aren’t necessarily causable towards subject lines performance, but they amplify whatever performance the quality...
Case Study
Chemist Direct
...that a search customer’s average order value is 196 per cent more than the average customer, with the website now attributing 43 per cent of its site revenue to search...
Press Release
Selligent Cortex Expands to Deliver AI-Powered Content Recommendations
...Available across web, email, and mobile, Selligent’s text-based recommendations will empower marketers to drive deeper engagement, and deliver relevant and personalised experiences for a wide range of industries that include...
Article
Behavioural Targeting, Content Management • April 16, 2018
Why The Audience Will Always Be King
...engagement rates. This might not happen immediately – more often than not we have seen a period of testing and learning with content formats, timing and style, before optimal results...
Article
CRM, Email Marketing • November 27, 2018
Email & CRM Seminar Roundup: 21 November 2018
...in the results with open rates +180 per cent higher than average and click through rates +330 per cent higher than average. The reason? Relevancy, pure and simple. To further...
Article
Data • January 17, 2023
Set Your Data Free
In the first of our series of pieces looking at the top digital trends of 2023, Lead Web Developer, Craig Wheatley, discusses what the current state of owning our own...
Press Release
Dwise Improves Geotargeting with Digital Element’s Location-Based Technology
...combat click fraud using proxy data,” commented Niklas Johansson, Partner at Dwise. “Our clients can now serve the most contextually relevant advertising to tightly targeted audiences while being confident they’ll...
Article
Automation, Digital Marketing • November 19, 2021
Why Marketing Automation Needs to Be in Your Marketing Strategy
...your current audience – via specific, hyper-personalised campaigns – upselling or simply raising awareness of your product offering, and everything in between. To give you some further context and bring...
Article
Behavioural Targeting, Consumer Behaviour • October 17, 2017
Gen Z: The Digital Marketer’s New Best Friends?
...digital marketing, brands would do well to look at their data pertaining to Gen Z more carefully, to see how their devices, platform usage and consumption habits are diversifying and...