Article
...if the subject line is good in the first place, it then amplifies that. Emojis themselves aren’t necessarily causable towards subject lines performance, but they amplify whatever performance the quality...
Case Study
...that a search customer’s average order value is 196 per cent more than the average customer, with the website now attributing 43 per cent of its site revenue to search...
Press Release
...Available across web, email, and mobile, Selligent’s text-based recommendations will empower marketers to drive deeper engagement, and deliver relevant and personalised experiences for a wide range of industries that include...
Article
Behavioural Targeting, Content Management • April 16, 2018
...engagement rates. This might not happen immediately – more often than not we have seen a period of testing and learning with content formats, timing and style, before optimal results...
Article
CRM, Email Marketing • November 27, 2018
...in the results with open rates +180 per cent higher than average and click through rates +330 per cent higher than average. The reason? Relevancy, pure and simple. To further...
Article
Data • January 17, 2023
In the first of our series of pieces looking at the top digital trends of 2023, Lead Web Developer, Craig Wheatley, discusses what the current state of owning our own...
Press Release
...combat click fraud using proxy data,” commented Niklas Johansson, Partner at Dwise. “Our clients can now serve the most contextually relevant advertising to tightly targeted audiences while being confident they’ll...
Article
Automation, Digital Marketing • November 19, 2021
...your current audience – via specific, hyper-personalised campaigns – upselling or simply raising awareness of your product offering, and everything in between. To give you some further context and bring...
Article
Behavioural Targeting, Consumer Behaviour • October 17, 2017
...digital marketing, brands would do well to look at their data pertaining to Gen Z more carefully, to see how their devices, platform usage and consumption habits are diversifying and...
Event
23 Mar, 2017
Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which...
