Article
Analytics, Conversion Optimisation • February 13, 2017
...anyone looking to improve their SEO in 2017. The whitepaper is the latest study on annual ranking factors to be published by Searchmetrics, who have been producing these reports every...
Case Study
Content Marketing, Design & Build
...customer-centric brand experience while maintaining the high performing conversion rate on the existing site. Strategy To employ user testing and mystery shopper research to identify key strengths and weaknesses with...
Case Study
Design & Build, Display Advertising
...all records with 4,000 total Smurfs congregating on one single day in the UK alone. All media over performed and saw an average CTR of 2.5 per cent, user initiated...
Article
SEO • July 16, 2019
...CTA and average position in Google. From here, you can manipulate the reports to dive even deeper into search queries per page, searches per country and devices used. In addition...
Article
Brand Management, Campaign Management • February 10, 2020
...& Analytics, 72 per cent of 18 to 34 year olds celebrated V-Day in 2009, but only half acknowledged it last year. Perhaps because of this, marketers are trying to...
Article
B2B, Digital Marketing • February 9, 2021
...Those over 65 purchased the least (Statista). 3. Men spend 68 per cent more online than women (KPMG). 4. Gen X make the most online purchases per year (18.6 per...
Case Study
...Spray Tan Solutions. 57 per cent increase in organic traffic from non-branded keywords. 75 per cent increase in sales from Google AdWords. 34 per cent reduction in Cost per Click....
Article
Digital Marketing • November 30, 2018
...goodbye to the good old adage ‘fake it ‘till you make it’. LinkedIn And Hootsuite Join Forces Hootsuite and LinkedIn have announced a deeper collaboration, allowing Hootsuite to work on...
Case Study
Behavioural Targeting, Digital Marketing
...upon subscriber preference o top trends – a content-based email written from a very personal perspective o third party emails that drive advertising revenue • Welcome/Activation program – a three-part...
Article
Affiliate Marketing • June 29, 2011
...to improve conversion rates and ultimately the earnings per click affiliates can expect to receive. Alternatively, promotions aimed at affiliates can reward them for delivering pre determined sales volumes or...
