Article
Automation, CRM • April 24, 2017
...advanced personalisation to offer subscribers a tailored email experience, but also learning from other channels, analysing data, and optimising messages.” First-Person Marketing shows a deeper and more receptive understanding of...
Article
Conversion Optimisation, CRM • November 16, 2020
...speakers introduced some intriguing new angles and perspectives on the latest trends in digital marketing. Subjects ranged from holiday marketing, personalisation, and performance marketing to gamification and web build. Read...
Event
21 Oct, 2021
...of 1-2-1 meetings, networking, and presentations from expert speakers on the latest trends in search, email, CRM, video, content, performance marketing, and more. The summit is a great day out...
Company
...generation, lead scoring and lead nurturing. Using integrated IP look-up, web-tracking and automated event-based personalised email campaigns. In addition, we offer solutions for organising (online) events, sending personalised and deploying...
Article
Analytics, Behavioural Targeting • April 2, 2015
Marketers who invest in buyer persona development, customer journey mapping and digital resource centres will lead the way over the next year, says Ellen Valentine, Product Evangelist at Silverpop, an...
Article
Customer Experience, CX • March 17, 2022
...per cent) of eCommerce companies can identify more than 21 per cent of their visitors on the homepage. For 34 per cent of respondents, the figure is as low as...
Article
Customer Experience, CX • March 9, 2020
...the number of customers you had at the beginning of the period, the number of new customers acquired during the period, and the number of customers you had at the...
Article
Behavioural Targeting, Digital Marketing • March 23, 2022
...persona or personas) and whether the person who is engaging with a communication falls within your target personas. For example, say your business targets operations managers in the manufacturing supply...
Article
CRM, Email Marketing • February 26, 2019
...that it is important to consider personas to elevate the customer journey. A study by Hubspot found that CTRs increased by 16 per cent when targeting emails by persona. Watch...
Article
• September 27, 2019...What are your deadlines and start points? Defining Key Performance Indicators With the North Star Goal and interim business goals defined, the next step was to define Key Performance Indicators....
