Event
21 Oct, 2021
...of 1-2-1 meetings, networking, and presentations from expert speakers on the latest trends in search, email, CRM, video, content, performance marketing, and more. The summit is a great day out...
Company
...generation, lead scoring and lead nurturing. Using integrated IP look-up, web-tracking and automated event-based personalised email campaigns. In addition, we offer solutions for organising (online) events, sending personalised and deploying...
Article
Analytics, Behavioural Targeting • April 2, 2015
Marketers who invest in buyer persona development, customer journey mapping and digital resource centres will lead the way over the next year, says Ellen Valentine, Product Evangelist at Silverpop, an...
Article
Customer Experience, CX • March 17, 2022
...per cent) of eCommerce companies can identify more than 21 per cent of their visitors on the homepage. For 34 per cent of respondents, the figure is as low as...
Article
Customer Experience, CX • March 9, 2020
...the number of customers you had at the beginning of the period, the number of new customers acquired during the period, and the number of customers you had at the...
Article
Behavioural Targeting, Digital Marketing • March 23, 2022
...persona or personas) and whether the person who is engaging with a communication falls within your target personas. For example, say your business targets operations managers in the manufacturing supply...
Article
CRM, Email Marketing • February 26, 2019
...that it is important to consider personas to elevate the customer journey. A study by Hubspot found that CTRs increased by 16 per cent when targeting emails by persona. Watch...
Article
• September 27, 2019...What are your deadlines and start points? Defining Key Performance Indicators With the North Star Goal and interim business goals defined, the next step was to define Key Performance Indicators....
Press Release
Leading IP Geolocation Intelligence Improves Targeting Accuracy For Performance Marketing Software Digital Element, the global geolocation data and services provider, has announced that performance marketing platform, Affise, has chosen its...
Article
Brand Management, Budgets • January 13, 2017
...your brand personality with personal, friendly responses that make your audience feel listened to and valued.” While social media has commonly been used as a window into the more personal...
