Article
Data, Multi-Channel Marketing • April 12, 2019
...platforms, and devices, so marketers can tie them back to one person. This enables a secure method of people-based targeting, measurement, and personalisation. However, with so much data available, it’s...
Person
...brands including Checkatrade and BP. His experience spans managing large-scale budgets and building performance functions from the ground up. Matt focuses on delivering performance that is not just efficient, but...
Article
Business, Digital Marketing • December 9, 2014
...then say, ‘It’s okay for you to have this very intimate data about me, if you essentially pay me for it.’ And payment in this case takes the form of...
Article
Business, Ecommerce • May 20, 2015
...to Create a Persuasive Customer Journey’ later this month. It will explore common ecommerce journeys and provide examples of how to make each step of the journey a persuasive one,...
Case Study
...feed the algorithms Created Performance Max campaigns, which the account had never previously experimented with, to utilise key audience personas and mapping them to a complex set of audience signals...
Case Study
...click report also showed customers were most attracted to personalised content and conversations that involved them (i.e. voting for future content). Combining Adestra’s reporting capabilities, Costa’s knowledge of their audience...
Article
• May 9, 2012...anxious about what are perceived as invasive data-collection techniques such as cookies, IP geo-location honours individual anonymity, because the information it provides is non-personally identifiable. Getting connected Digital Element have...
Article
Business, Digital Marketing • December 9, 2014
Rob Brosnan, Senior Vice President of Strategy at StrongView Rob Brosnan, Senior Vice President of Strategy at StrongView, discusses the increasingly personal nature of user data and says that if...
Article
Display Advertising • September 21, 2015
...AKA ‘listicles’ (24 per cent) • Videos (17 per cent) • Posts on social media (13 per cent) • Blogs (nine per cent) • Podcasts and webinars (five per cent)...
Article
Behavioural Targeting, Brand Management • July 25, 2017
...of customers, but they bring in high quality customers too (people spend up to 25 per cent more on their first order when they have been referred by a friend)....
