Press Release
...their behaviour: expectations for personalised customer experience are high but so is consumer discomfort with sharing personal data that makes personalisation possible. 33 percent of the respondents expect brands to...
Article
...given the higher click-through rates of search results from digital personal assistants. Digital personal assistants are constantly developing, becoming more and more effective and opening new operational streams. As Cannings...
Job
We are seeking a highly talented Senior Front-End Developer to work within Ridgeway’s User Experience Team. The ideal candidate must have a detailed understanding of modern web technologies, a desire...
Article
CRM, Ecommerce • August 12, 2025
...conversions and customer satisfaction. Segmentation leads to personalisation The first step to personalising your communications is to break down your audience into different segments of people who share the same...
Case Study
...grow and now generates revenue of more than a billion dollars, arranging over 23,000 full charter flights per year. Their mission is simple: to deliver service beyond expectations. ACS has...
Event
02 Jul, 2026
...Social, Data, Performance Marketing, Web Build, eCommerce, and more. The Summer Summit is a great day out for marketers looking for solutions to their digital projects and challenges. In sync...
Article
Behavioural Targeting, Brand Management • January 11, 2021
...skyrocketed in 2020 due to lockdown. According to data from GlobalWebIndex, almost half (47 per cent) of global internet users (aged 16-64) spent longer on social media, with 23 per...
Event
31 Oct, 2017
...for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve...
Article
Analytics • March 24, 2011
...Start to attribute campaign value. In truth, the above examples are themselves basic attribution models, with first-click and last-click models still widely used to attribute sales to individual campaigns. However,...
Article
Analytics, Automation • June 6, 2017
...drawn from click-through data, transactional data and data science has seen 35 per cent uplift in open rates, with conversions also increasing. “That click rate means we are delivering more...
