Company
Push
Push is a PPC agency that has transformed many businesses since its inception in 2007. Push manage pay-per-click advertising campaigns for over 150 clients on Google, Bing and Facebook in...
897 search results for "Pay Per Click"
Article
Apps, Digital Marketing • February 26, 2020
Social Media Marketing Trends for 2020
...campaign option designed to help advertisers increase their “share of voice” on the platform. Optimised click pricing After rebuilding Campaign Manager, LinkedIn is now introducing optimized click pricing to align...
Article
Affiliate Marketing • October 21, 2014
7 Tips for Affiliate Marketing
...whether they are click- or sale-active so that you can identify new potential opportunities from your existing programme. Try to identify why any click-active affiliates might not be converting; work...
Case Study
Design & Build, Digital Marketing
Ella’s Friends Conversion Strategy
...the website. From this total, 61.3% of registrations can be attributed to organic search engine traffic. Pay Per Click activity – A PPC strategy was planned for the last quarter...
Article
Customer Experience • January 23, 2018
Make 2018 The Year Of Personalised Customer Experience
...(a survey involving 1,000 consumers across the age spectrum from 18 to 64) titled The power of me: The impact of personalisation on marketing performance. 80 per cent of respondents...
Article
AI, Digital Marketing • August 21, 2026
Winter marketing summit 2026 round up part 1
...channels and an underinvestment in upper funnel brand strategies. Davina Dunlea, Founder of Crate outlines some key principles to balance brand and performance. Need to balance audience conversion over channel...
Article
Affiliate Marketing • July 15, 2015
Whitepaper: Assessing The True Value of Voucher Codes
...had it not been for voucher code affiliate. Just 14 per cent of sales saw another affiliate cookie overwritten while 21 per cent had their cookie overwritten by another affiliate....
Article
Data, Digital Marketing • October 6, 2020
Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices
...part of the subscriber lifecycle. Find Part 1 here. Good data quality starts by obtaining permission. Once obtained, it is critical to set proper expectations and send relevant content to...
Article
Data, Digital Marketing • December 7, 2021
Zero-party Data: an Optimal Path to Personalisation
As the sun sets on third-party cookies, Cheetah Digital‘s new study reveals marketers are anxious about personalizing customer data at scale, but also understand that deeper insights are the key...
Article
Design & Build • November 19, 2019
Consumers Want Data Alone to Stop Defining Personalisation
...their purchase. Only 5 per cent of participants find chatbots most helpful, with 31 per cent ranking it as the least helpful. In fact, chatbots performed the worst when helpfulness...