Article
SEO • May 31, 2019
...encouraging a higher click-through rate and ultimately, better rankings. Improved Relevancy – Schema data allows a search engine to better understand the context of your content and list your site...
Article
Behavioural Targeting, Content Marketing • November 29, 2017
...natural language services, to analyse and profile user personality types as “adventurous” or “cautious”. “Caution-driven personality types respond well to content like third-party proof and testimonials. Adventure-driven personality types are...
Press Release
...per cent. After creating a branded and mobile-friendly template, Minto saw a three per cent uplift in click to open rate. Sometimes newsletters can be perceived as lacking in sparkle....
Article
AI, Digital Marketing • August 21, 2026
...clicks? No Problem Don’t fret! Search is still the number one global source of brand and product discovery, AI is number 18. But, click through rates are declining, showing a...
Article
Content Marketing, Design & Build • January 4, 2019
Are you one of the 80 per cent of people who check their smart phones before brushing their teeth? Before we’ve even said good morning to our loved ones, most...
Case Study
...these earned a 32 per cent increase in open rates and 16 per cent higher click rates than messages with subject lines related to various product offerings or discounts. Additional...
Case Study
Behavioural Targeting, Digital Marketing
...24.8 per cent click-through rate and 11 per cent preference centre completion rate • Birthday Campaign – 27 per cent open rate on email one, 67 per cent completion rate...
Case Study
Customer Experience, Digital Marketing
...10 minute campaign creation 500% increase in click-through rates How has the campaign performance been affected? We compared 4 ecommerce campaigns using the new templates with 4 previous ecommerce campaigns...
Article
Pay Per Click, SEO • June 5, 2013
...of the person appearing in the SERP. Easily recognisable authors (i.e. experts or celebrities) are likely to attract a higher number of clicks. The quality of the author’s profile picture...
Article
Social Media, Translation • October 8, 2020
...per month. Accounts with fewer followers saw a decrease the more they posted, peaking at clicks per post in the one to five posts per month range. What this all...
