Article
Search, SEO • January 29, 2019
...number of organic clicks being directed through Google. When comparing February 2018 and February 2016, Google has seen a 20 per cent decrease in organic clicks. In fact, according to...
Press Release
...marketers worry about bias in AdTech channel reporting. Over 60 per cent of retail marketers think data to support cross-channel decision-making is broken. Forty-three per cent of Performance Marketing Directors...
Article
Analytics, Attribution Modelling • July 5, 2021
...the ability to count clicks. Whereas one-third are unconvinced of the ability of traditional channels to deliver a return – a figure that rises to 40 per cent in the...
Article
Automation, B2B • April 20, 2017
...in social news feeds, pay per click can often be seen as a quick-win when it comes to generating website traffic. But with keyword bidding costs varying greatly depending on...
Article
Content Management, Content Marketing • May 6, 2021
...user bouncing was a monumental 90 per cent. This increased to 123 per cent when waiting for one to 10 seconds. Reflect teamed up with SEO data experts Authoritas to...
Article
Display Advertising, Internet • January 15, 2016
...What is PPC? PPC stands for pay-per-click and refers mostly to the Google AdWords advertising platform, where an advertiser sets a budget and pays the search engine when their ad...
Article
AI, Content Marketing • August 7, 2018
...percent for very good, and only 21 per cent for average. Whats more, those of us who are using more advanced techniques such as automation and personalisation are much more...
Article
• July 29, 2015...to give up more of their personal information to companies in return for more personalised service and more relevant products. “Sixty-one per cent of consumers prefer personalised offers even if...
Article
• July 29, 2015...to give up more of their personal information to companies in return for more personalised service and more relevant products. “Sixty-one per cent of consumers prefer personalised offers even if...
Article
What exactly is personalisation? Every marketer seems to have their own definition. With the tools now at their disposal, customer expectations are evolving, and we believe that personalisation is all...
