Article
Digital Marketing • March 2, 2021
Figaro Digital Digest: February 2021
...this content and watch it for a longer period. And then we also factor in, secondly, what is the likelihood that a user is actually going to engage with this...
897 search results for "Pay Per Click"
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Richard Jennis
Richard Jennis founded SimpleClick in 2008 with one clear ruleL avoid the techno-babble and focus on what sets SimpleClick apart – its high level of client engagement. SimpleClick is a...
Article
Mobile, Mobile Apps • October 16, 2020
How to Write Engaging Mobile PPC Content
...mobile searches can be a huge advantage. Not to mention that 57 per cent of paid search clicks come from mobile devices. This right here is a solid reason to...
Article
Analytics • August 13, 2018
How To Check Google Analytics Is Set-Up Correctly
...templates that match your foal or click ‘custom’. From here, follow the onscreen steps to name your goal, with the appropriate attribution model, and fill in its details before saving....
Article
Digital Marketing, Email Marketing • March 11, 2019
To Resend Or Not To Resend? The Data Says Yes!
...from 36 per cent to 41 per cent of the total revenue for each campaign. 3. Revenue per 1000 emails: Revenue per 1000 emails decreased slightly, providing 64 per cent...
Article
B2B, Campaign Management • April 6, 2020
A Guide to B2B Prospecting During COVID-19: Digital Channels and Tools
...For March, analysis of our B2B clients’ digital performance shows significant performance increases. Professional industries can often have limited audience sizes and small keyword sets, meaning that competition levels are...
Article
Digital Marketing • May 1, 2015
FigDigEst: 1 May 2015
...with marketing’, which to be fair we’d probably read.) This week Twitter got in on the action with #clickbaitbooks: classics of literature reimagined as pay-per-click links. It proved a fertile...
Article
• September 23, 2019Mobile Ad Fraud: Layer Your Defence With IP Intelligence
...be used to stop invalid engagement skewing results; filtering out clicks from regions where goods and services aren’t available, or monitoring unrealistic jumps in click distance. Real clicks that fuel...
Article
B2B, Digital Marketing • September 5, 2016
What’s A Lead Anyway?
For B2B buyers, the almighty click rarely signals intent, says Sanjay Castelino, VP of marketing at Spiceworks. Stop me if you’ve heard this before. Your marketing team has spent months,...
Article
Consumer Behaviour, Customer Experience • November 3, 2020
How to Connect with Your Audience
...want to develop something that is user-focused, taking into account users needs and emotions, personas are very helpful. Personas help to see the world from the user’s perspective. Alan Cooper...