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AI, Automation • April 17, 2018
...intelligent omnichannel personalisation in the cloud, accelerating the third wave of smart personalisation technology called ‘autonomous personalisation’. Since then, the Peerius platform has been tightly integrated with Episerver’s commerce and...
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CRM, Digital Marketing • August 22, 2018
...we aren’t as well versed in the art of personalisation—the ideas and practices that guide our hands as we set up our personalisation plans. In this session Kath Pay, CEO...
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...they made a booking, so rather than displaying a similar product, present content, add-on products or services based on their booking and personal profile. Measuring personalisation performance Responding to visitors...
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...suite to realise your personalisation ambitions. Strategic Value Through Experience Optimisation There’s still a huge gap in the personalised experiences customers expect from brands versus what they receive. Research has...
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Brand Management, Consumer Behaviour • November 22, 2016
...sexism, or presenting your own personal experience of the gender pay gap, it’s ultimately about communication with your audience and keeping on top of current events. How can content...
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• November 8, 2019...Personal Touch Personalisation is nothing new; from the dawn of modern consumerism, offering a personal touch was a key differentiator for high-quality retailers and service providers keen to set themselves...
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Analytics, Budgets • August 24, 2017
...answer. “We tend to advise looking at all available models initially, such as last click, position-based, first click, and data-driven. The most accurate attribution varies per client and industry” he...
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Analytics, Attribution Modelling • June 24, 2021
...with improving marketing performance. Forty-three per cent of Performance Marketing Directors see data issues Interestingly, nearly 80 per cent of respondents believe they have accurate web analytics data in place...
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Digital Marketing • April 13, 2018
...10,000 UK employers and found that UK marketing businesses have a median hourly pay gap of 16.2 per cent – just below the UK-wide median of 18.4 per cent. Media...
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Content Marketing, Ecommerce • July 29, 2015
...of commas and periods in numbers Search Engine Optimisation Accept international payment method options Exchange rates and taxes Statistics to make you think: Less than 5% of the world’s population...
