Article
Apps, Customer Experience • March 11, 2020
...per cent of our customers never actually see the product that they send unless they go to that person’s house. So there’s a brand promise that we’re going to fulfil...
Article
Budgets, Business • September 28, 2016
The Guardian’s disclosure of making ‘cash payments’ to media agencies is the latest revelation in the rumbling ‘rebate’ saga. It is the second major publisher after the owner of The...
Article
Apps, Brand Management • February 26, 2020
...a casual reader into being more loyal, subscription-based, paying customers. We also know that 91 per cent of people who register will subscribe within their first month and the majority...
Case Study
Conversion Optimisation, Ecommerce
...process was updated to be as quick, easy and safe as possible and ensure that abandonment rates were kept to a minimum rate. KMP also integrated SagePay as the payment...
Article
Digital Marketing • February 26, 2018
...persuaded that it will actually help them. “My philosophy is that our purpose as an organisation has to be wider than just the technology, and I think we can see...
Article
Digital Marketing • March 22, 2013
...targeting them only with high-value offers and promotions to increase basket size. Likewise, these high-value customers might benefit from a more bespoke service, such as personal shopper advice or even...
Video
Article
Apps, Automation • August 3, 2021
...to ROI! Show a three per cent lift in lead score and the board will soon learn to get excited. Follow the engagement, not the click Before the advent of...
Video
Video
