Article
Analytics, Automation • July 3, 2017
...quality to get the quantity and efficiency they were chasing? Are the impressions and clicks they are paying for genuine? In particular, there are three questions that programmatic buyers now...
Article
Behavioural Targeting, Consumer Behaviour • April 18, 2017
...30 per cent of your sales, 40 per cent of your growth and 50 per cent of your profits. They differ from Heavy Users (who buy a lot of your...
Article
Ecommerce, Email Marketing • November 1, 2021
...campaigns from UK eCommerce brands, you’ll also see a popular hook is the “payday treat.” Payday for most employees in the UK is the last Friday of the month—hence, why...
Article
Content Marketing, Recruitment • June 30, 2017
...keep making clickbait: they need those click through rates (in fact, their bonuses may be measured on them) and every click could lead to a potential conversion. But as a...
Article
CRM, Digital Marketing • October 9, 2018
...stored in universal consumer profiles – with clear language around opt-in. In return, offer great levels of convenience through one-click ordering, seamless payment experiences, ultra-fast checkout, again and again. Get...
Article
Digital Marketing, Multi-Channel Marketing • October 12, 2011
...industry have a higher proportion of engagement rates and a higher proportion of users that view 100 per cent of the video.Download Tribal FUSION’s white paper here.Article by Jon Fortgang...
Article
Attribution Modelling, Behavioural Targeting • July 19, 2021
...advertising measured by attribution – returned new customers and 87 per cent lower cost per acquisition. However, a significant majority of respondents – over 60 per cent – think that...
Article
• September 8, 2017...Don’t Get Clicked On Internet Marketing Ninjas has carried out a study which reveals that 30% of search results on page 1 and 2 don’t get clicked on at all....
Article
• March 6, 2018...all companies, as all companies process personal data (think employee contact details as a minimum). However, certain companies are more at risk than others. In reality, the less personal data...
Case Study
Educational & Vocational, Email Marketing
...Email 1 had a 72 percent open rate with a 32 percent click-through rate, followed by a 56 percent open rate and 25 percent click-through rate on email 2. Email...
